Marketing has witnessed significant shifts from how COVID-19 is changing consumer behaviour, with many changes possibly permanently altering our industry. In this article, Its summarized andbelieved that most impactful changes in consumer behaviourif not businesses, need to consider as they evolve products, messaging and marketing efforts.
As with any crisis, humans tend to move down Maslow's Hierarchy of Needs towards the basics of food, security and safety. Unfortunately, coronavirus has stifled the higher tier need of belongingness. As a result, consumers are looking to technology to regain that lost sense of community and connectivity.
Brands that manufacture or distribute essential products, especially those relating to health and safety, are in a good position now and well beyond the pandemic. Luxury brands and other industries impacted by physical and economic limitations beauty, travel and tourism primarily should expect a long recovery, unfortunately. Travel will become more experiential, relying on augmented and virtual reality, now and in the future
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