A continuously evolving, real-world program where learners don’t just “learn marketing” — they build, test, and scale actual strategies using live examples from Indian businesses, D2C brands, and creator-led growth.
🧱 Format:
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Weekly live sessions (1–2 per week)
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Project-based assignments (using Canva, Sheets, Meta/Google platforms)
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Lifetime WhatsApp/Discord access
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Quarterly guest masterclasses (e.g. dropshipping experts, ad buyers, YouTube monetizers)
1. Growth Foundations (Weeks 1–4)
| Topic | Outcome |
|---|---|
| The Psychology of Buying Online | Understand attention, trust, & friction |
| Zero-to-One Product Thinking | Spot winners in D2C, SaaS, and info products |
| Customer Avatars & Indian Funnels | Learn segmenting + Indian-specific CTAs |
| Growth Metrics You Must Track | CAC, ROAS, LTV, Payback — made simple |
2. Digital Acquisition Strategy (Weeks 5–8)
| Topic | Outcome |
|---|---|
| Paid Ads for Lean Budgets | Build Meta + Google ad frameworks from scratch |
| SEO and YouTube Growth | Set up high-converting content and Shorts strategy |
| Landing Pages that Actually Convert | Structure, copy, CTAs, Indian proof points |
| Understanding Attribution | From Click to Sale (without overthinking MMPs) |
3. E-Commerce & D2C Launchpad (Weeks 9–12)
| Topic | Outcome |
|---|---|
| Product-Market Fit in India | Validate ideas with ₹0 ad spend |
| Shopify Store Build Sprint | Hands-on store setup + CRO checklist |
| Revenue Planning & Break-even Analysis | Margins, cash flow, offers, and retention |
| Influencer + UGC Strategy | Free & paid collab models that scale |
4. Retention & Automation (Weeks 13–16)
| Topic | Outcome |
|---|---|
| Lifecycle Marketing | CRM flows, WhatsApp automation, and email that converts |
| Subscription & Community Models | Monetizing beyond one-time buyers |
| Using AI to Build Faster | Automate creatives, reporting, and messaging |
| Building Growth Loops | Organic + paid strategies that compound over time |
5. Live Projects + Growth Lab (Always Open)
| Style | Sample Activities |
|---|---|
| Monthly teardown challenge | “Fix this funnel” or “Audit this ad” from live brands |
| Peer review & feedback | Learners submit landing pages, ad plans, or store links |
| Guest workshops | Invite folks from D2C brands, SaaS, YouTube automation, etc. |
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