A continuously evolving, real-world program where learners don’t just “learn marketing” — they build, test, and scale actual strategies using live examples from Indian businesses, D2C brands, and creator-led growth.
🧱 Format:
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Weekly live sessions (1–2 per week)
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Project-based assignments (using Canva, Sheets, Meta/Google platforms)
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Lifetime WhatsApp/Discord access
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Quarterly guest masterclasses (e.g. dropshipping experts, ad buyers, YouTube monetizers)
1. Growth Foundations (Weeks 1–4)
Topic | Outcome |
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The Psychology of Buying Online | Understand attention, trust, & friction |
Zero-to-One Product Thinking | Spot winners in D2C, SaaS, and info products |
Customer Avatars & Indian Funnels | Learn segmenting + Indian-specific CTAs |
Growth Metrics You Must Track | CAC, ROAS, LTV, Payback — made simple |
2. Digital Acquisition Strategy (Weeks 5–8)
Topic | Outcome |
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Paid Ads for Lean Budgets | Build Meta + Google ad frameworks from scratch |
SEO and YouTube Growth | Set up high-converting content and Shorts strategy |
Landing Pages that Actually Convert | Structure, copy, CTAs, Indian proof points |
Understanding Attribution | From Click to Sale (without overthinking MMPs) |
3. E-Commerce & D2C Launchpad (Weeks 9–12)
Topic | Outcome |
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Product-Market Fit in India | Validate ideas with ₹0 ad spend |
Shopify Store Build Sprint | Hands-on store setup + CRO checklist |
Revenue Planning & Break-even Analysis | Margins, cash flow, offers, and retention |
Influencer + UGC Strategy | Free & paid collab models that scale |
4. Retention & Automation (Weeks 13–16)
Topic | Outcome |
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Lifecycle Marketing | CRM flows, WhatsApp automation, and email that converts |
Subscription & Community Models | Monetizing beyond one-time buyers |
Using AI to Build Faster | Automate creatives, reporting, and messaging |
Building Growth Loops | Organic + paid strategies that compound over time |
5. Live Projects + Growth Lab (Always Open)
Style | Sample Activities |
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Monthly teardown challenge | “Fix this funnel” or “Audit this ad” from live brands |
Peer review & feedback | Learners submit landing pages, ad plans, or store links |
Guest workshops | Invite folks from D2C brands, SaaS, YouTube automation, etc. |