Xavier Pereira

STEP 1: EDUCATION

Many photographers are self-taught and with the number of online courses and professional workshops, it's easier than ever to hone in on those skills. However, I still think there is a ton of value in getting an old fashion college degree. I know that we all want to have an amazing story that happens overnight but sometimes we aren't so lucky. A degree is timeless and will last through all of your "change of direction" life moments even if the end career isn't what you studied in school.

STEP 2: FIND YOUR NICHE

It's important to focus on a specialty and become realllllly good at it. Sure you can explore everything and different types of photography in the beginning but as time goes on, start to think about what makes you the happiest.

Types of Photographers - just to name a few

Fine Art Photographer/Digital Artist- Sell their photographs for a living at art shows, galleries, fairs, and online. Speaking from experience, this can become time-consuming and require up front costs for inventory but can equal life on the road and freedom to make your own schedule. These photographer and artists may also work for commission or create art for magazines, advertisments, movie posters, etc.

Travel Photographers - take photos of their travels and can get paid by blogging, posting for travel brands, hotels, airlines, etc. Get started by offering to collaborate with travel companies and brands for free accommodations or airfare in exchange for photos from your journeys.

Portrait & Lifestyle Photographers - take photos people. This can include, weddings, corporate, personal, ceremonies, family, senior portraits, head shots, etc. You set your rate, your schedule, and who you want to work with.

STEP 3: LEARN THE SKILLS to become a professional photographer

Learn the art - you should understand and know the basics of photography (shutter speed, Aperture, ISO), color, composition, lighting, and some editing (You can always hire out but should have a basic understanding)

Know your equipment - Learn how to use your camera, how to use basic studio lights, a reflector, soft boxes, a tripod, etc.

Inform yourself - Artists start by learning from the masters. Take the time to study some influential photographers - and no, I don't just mean people on Instagram! Learn from the masters and study award winning photos. (This is where art history comes in handy) Also, take the time to learn the industry and know who you are working with and for.

STEP 4: CREATE A PORTFOLIO, WEBSITE, & HIRE PACKAGE

Take the time (or hire me) to develop a well-designed website and portfolio space.

If you don't have much coding experience and want and easy-to-use, easy-to-create template, I highly recommend It's affordable, and you can sell prints, presets, and services directly on the site. It also keeps track of your analytics and customers.

STEP 5: PRACTICE & PATIENCE

Whatever you want to master in life you need to put the hours in. Take the time to learn photography and practice and enjoy your craft every day. Spend time messing with Light room and Photoshop and you'll improve your skills every single day.

Don't be afraid to work for free in the beginning. Most of the time, a free job will lead to paid work.Be open to lots of opportunities if they can help you grow as a photographer. I spent countless hours working on set (for free) but as a result, landed some bigger jobs, made tons of great connections, learned more than I ever thought I would, and made lifelong friendships.

Thanks for reading..

Have a good day

STEP 1: EDUCATION

Many photographers are self-taught and with the number of online courses and professional workshops, it's easier than ever to hone in on those skills. However, I still think there is a ton of value in getting an old fashion college degree. I know that we all want to have an amazing story that happens overnight but sometimes we aren't so lucky. A degree is timeless and will last through all of your "change of direction" life moments even if the end career isn't what you studied in school.

STEP 2: FIND YOUR NICHE

It's important to focus on a specialty and become realllllly good at it. Sure you can explore everything and different types of photography in the beginning but as time goes on, start to think about what makes you the happiest.

Types of Photographers - just to name a few

Fine Art Photographer/Digital Artist- Sell their photographs for a living at art shows, galleries, fairs, and online. Speaking from experience, this can become time-consuming and require up front costs for inventory but can equal life on the road and freedom to make your own schedule. These photographer and artists may also work for commission or create art for magazines, advertisments, movie posters, etc.

Travel Photographers - take photos of their travels and can get paid by blogging, posting for travel brands, hotels, airlines, etc. Get started by offering to collaborate with travel companies and brands for free accommodations or airfare in exchange for photos from your journeys.

Portrait & Lifestyle Photographers - take photos people. This can include, weddings, corporate, personal, ceremonies, family, senior portraits, head shots, etc. You set your rate, your schedule, and who you want to work with.

STEP 3: LEARN THE SKILLS to become a professional photographer

Learn the art - you should understand and know the basics of photography (shutter speed, Aperture, ISO), color, composition, lighting, and some editing (You can always hire out but should have a basic understanding)

Know your equipment - Learn how to use your camera, how to use basic studio lights, a reflector, soft boxes, a tripod, etc.

Inform yourself - Artists start by learning from the masters. Take the time to study some influential photographers - and no, I don't just mean people on Instagram! Learn from the masters and study award winning photos. (This is where art history comes in handy) Also, take the time to learn the industry and know who you are working with and for.

STEP 4: CREATE A PORTFOLIO, WEBSITE, & HIRE PACKAGE

Take the time (or hire me) to develop a well-designed website and portfolio space.

If you don't have much coding experience and want and easy-to-use, easy-to-create template, I highly recommend It's affordable, and you can sell prints, presets, and services directly on the site. It also keeps track of your analytics and customers.

STEP 5: PRACTICE & PATIENCE

Whatever you want to master in life you need to put the hours in. Take the time to learn photography and practice and enjoy your craft every day. Spend time messing with Light room and Photoshop and you'll improve your skills every single day.

Don't be afraid to work for free in the beginning. Most of the time, a free job will lead to paid work.Be open to lots of opportunities if they can help you grow as a photographer. I spent countless hours working on set (for free) but as a result, landed some bigger jobs, made tons of great connections, learned more than I ever thought I would, and made lifelong friendships.

Thanks for reading..

Have a good day

Developing a style tool me 5 years.

My work can be seen on Instagram.com/ikonfotografo 

Why so long if you ask, it's because developing a style and continuing with the same requires patience and even clients need to understand your style to work with you on a similar concept what they are looking for.

Learning the photography basics might seem daunting. There are so many photography concepts to understand, and all this information can be overwhelming when you are starting.
However , I’m sure that using this e-book will make the process easier for you. My advice is to learn the main photography fundamentals one by one . Understand the theory , check the examples , and most importantly , try to put them into practice!
That is probably the most important tip: shoot and practice as much as you can. Even when you don’t have a camera, you can visualize compositions and observe how the light interacts with different subjects. The learning curve in photography is very steep at the beginning, and you will quickly see your images improve.
My last tip for anyone beginning in photography is to share your journey with others. Receiving feedback from other photographers is one of the best ways to improve your photography.
I really hope that all the information contained in this e-book will help you along your own photographic journey. If you have any questions, feel free to contact me, and I’ll always be happy to help!

Happy Captures!
Savio
Fashion / Wedding and Portrait Photographer and Educator