Sanjeev Arora

I possess more than twelve years of academic experience as core/visiting faculty, at a few prestigious Institutes in Mumbai/Delhi/NCR, and my corporate experience includes more than ten years of exposure to various aspects of Sales, Marketing, Training and Consultancy, in diversified assignments across reputed organizations like Dainik Bhaskar, India Today, NIIT and Godrej (adding up to a total work experience of 22 years plus). I have taught subjects like Marketing Management, Brand Management, Sales & Distribution Management, Marketing Strategy, Retail Management, Services Marketing, B2B Marketing etc., apart from some General Management subjects like Strategic Management, Entrepreneurship Management, and Business Policy. My pedagogy is a rich mix of concepts and industry application, with significant stress on market realities (based on my corporate exposure), ensuring that my students are placement prepared.