Piyush Kumar

Digital Marketing/Social Media Marketing course
(June-21 to Present )

Pursing PGP - Strategic Digital Marketing from Great Lakes Institutes of Management

HDFC ERGO
Assistant VP-Online Sales
(Jan21-May 21)

 Handling National Online Broker’s, IMF and Corp Agents
 Key Accounts need to be managed -Pan India
 Liaison with Operations and IT team of both internal and external to provide seamless service
 Handling B2B and B2C Partner’s
 Designing strategy for the partner’s
 Arranging training for all the retail product for our Partner as well as partner’s POS
 Defining and helping Partner to introduce new products in their website
 Maintaining our brand strategy across our Partner
 Strategizing Budget planning across all the Partner wise and product wise.
 Planning to increase SME business







Royal Sundaram General Insurance
Area Sales Manager
(Oct 14-Nov 20)

Key Deliverables:

 Develop new channels for retail insurance business
 Maintain the existing counter-with high profitability in terms of combined ratio
 Maintain the overall profitability of the branch
 Meeting the monthly budgets
 Maintain the 65% retention Month on Month
 Extracting opportunities in terms of commercial business
 Developing the strategies for the branch business development
 Recruiting right personnel who can drive the business with hygiene
 Handling overall responsibility of manufacturing tie-ups in that branch
 Retails brokers tie-up and increasing penetration of exiting brokers

OEM responsibilities

 Maintain relationship with OEM such as Maruti,Honda,Ford,Tata,Mahindra and Volvo
 Liaison with OEM dealers and understand their annual target and their monthly retail allocation
 Setting OEM GWP target to the team
 Increasing new business penetration in OEM and also increasing the renewals % MOM
 Liaison with OEM –brokers such as MI-Maruti,TMI-Ford & Tata,SMC-Honda,Aditya birla-Ashosk Leyland so as to increase the penetration both in terms of new and old units
 Monitoring the claims for the OEM in terms of Survey TAT,Liablity TAT and Payment TAT
 Monthly meeting with OEM brokers and dealers to review claims progress

Branch Business

 Developing business through DSA, Used car dealer’s ,banca ,Brokers and Non-OEM dealers
 Recruiting agents ,training to sell them all the retail products –including health
 Achieving budget in branch business
 Agents meeting and understanding their concerns regarding services
 Maintaining Top line and bottom line
 Claims review across all the sub channels



ICICI LOMBARD, Mumbai
Sales Manager-OEM (Motor Dealership)-M1
(DEC 2011-Oct 2014)

Key Deliverables:

 Channel Development-Getting business for the Private car insurance
 Maintaining the Top-line as well the bottom line of the business
 Working with the manufactures like Toyota, Honda and Audi
 Maintaining the hygiene level for the company
 Also servicing the channel so as to maintain the channel comfortably
 Providing the Insurance training to the channel sales team in perspective of manufacturing product.

Client’s Profile
 Handling channel’s like Toyota, Honda, Maruti, Audi & Ford
 Sourcing the new and renewal business from these reputed manufacturer’s
Sales Activity and Channel development

 Maintaining the channel and also maintaining the servicing level.
 Target based sales
 Working and Maintaining the Loss ratio and the proper frequency of the channels
 Sourcing of the Renewal’s and New Private car insurance Business
 Aliening the sales target with the different Insurance product set by the manufacturer’s like Toyota, Hyundai, Honda and Maruti
 Working on the channel’s activation keeping in mind the Loss Ratio and Frequency
 Recruiting , training and developing Sales Executive

Accomplishments:

 Awarded as the best performer for the business generated in the month of September, October and November 2013 for over achieving target and supporting the company to achieve dream retail figure.



GATI LTD, Mumbai
Marketing and Business development manager-West Zone (Reporting to Head Sales and Marketing) (May 10 to Dec 11)

Key Deliverables:
 Providing the market information and developing the new client
 Instrumental in devising Marketing plan for west zone
 Responsible for execution of the marketing strategies made for different products
Clients profile: -
 Identification of the clients who are in need of the SCM products
 Identifying prospects and generating potential accounts
 Developing client relationship
 Competitive analysis of the product we are in
 Dealing with the corporate clients such as HUL,P&G,Mercedez,M&M,Etc

Marketing and Branding activities
 Liaisons with event coordinators to maximize brand visibility
 Execution of marketing Almanac for the year
 Liaison and network with corporate marketing team for creating marketing demand
 Brand building and product service awareness
 Responsible for event planning and promotional activities
 Accountable for Marketing research and competitors analysis
 Working in tandem with the media, suppliers and clients
 Developing and executing marketing strategies maximize sales, customer satisfaction and retention
 Creating leads for new business developments
Accomplishments:
 Working for the new service launched in January 2011
 Designing and handling the promotional and communicational tools
 Worked on HR project on attrition



COMPUTER SKILLS

Languages:
Certification & Course: SAP S&D, FI and MM Modules & Oracle
Package: Tally 7.2, Payroll and CRM
Data Mining Tools: SPSS, SAS

TRAININGS/SEMINARS


 Oracle-Business suite essentials for implementers Ed 4 PRV
 Oracle-Marketing Fundamentals Ed 2 PRV
 Luxury Marketing Seminar -SCMHRD, 2009
 Been Part of Express Logistics supply chain conclave held in Taj ends,Bandra Mumbai 2011


MISCELLANEOUS

 Served “Help Age India”
 Volunteered, Marketing Symposium in SCMHRD (Theme - Luxury Marketing)
 Part of NEEV 2008 a game called Corporate Playoff

PERSONAL DETAILS

Date of Birth: 19th May, 1985