Harsh Sharma

Profile Summary:
A results-driven Social Media Marketing Professional with 4 years of hands-on experience in building, managing, and growing online communities and brand visibility. Specialized in Instagram marketing, with in-depth knowledge of Instagram's algorithm for posts and reels, content trends, and engagement optimization strategies.

Core Competencies:

Instagram Reels & Post Optimization

Content Creation & Visual Branding

Social Media Algorithms & Trend Analysis

Influencer Outreach & Collaboration

Hashtag Strategy & SEO for Social Platforms

Engagement Rate Improvement & Audience Growth

Paid Campaign Management (Meta Ads Manager)

Social Analytics & Performance Reporting

Instagram Algorithm Knowledge:
Harsh has mastered the mechanics of the Instagram algorithm, including:
✅ Content Timing & Frequency – Understanding when to post for maximum engagement based on audience activity insights.
✅ Reels Virality – Creating short-form content aligned with trending sounds, hooks within 3 seconds, and dynamic transitions.
✅ Hashtag & Caption Strategy – Using a strategic mix of niche and trending hashtags and writing captions that trigger saves, shares, and comments.
✅ Engagement Signals – Boosting content through interactions within the first 30 minutes (comments, DMs, shares, and likes).
✅ Consistency & Niche Authority – Maintaining brand tone and posting regularly to increase content reach through niche consistency.
✅ Cross-Platform Promotion – Driving traffic from other platforms (YouTube Shorts, Pinterest, WhatsApp) to boost initial views and engagement.

Professional Experience:

Social Media Executive
Freelance / Agency Projects | Jan 2021 – Present

Developed and managed content strategies for over 15 brands across fashion, tech, fitness, and lifestyle domains.

Achieved a 200% average increase in organic reach for Instagram accounts within 6 months.

Grew follower bases from 5K to 50K+ using Reels-first strategies and community engagement campaigns.

Ran influencer campaigns with 50+ micro and macro creators to drive user-generated content and conversions.

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