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IdentityI am an academician, vlogger, speaker, social media enthusiast and digital marketing consultant. I did his PhD in Social Media Marketing and the study emphasis on EWOM (Electronic Word Of Mouth) created by youth in social media platforms like Facebook, Twitter, Instagram, YouTube, Pinterest etc help the moviegoers to know about the movie before they go to the cinemas .
My study also explains about dimensions and importance of Visual cues, Share content ,source credibility, Visibility, and favorability which we can create through online platform to sell a product or service
My PhD is the first research work in India related with Social Media Marketing and EWOM
I earned his LL.B from Government Law College Trivandrum in Intellectual Property Rights (IPR) and Taxation Law, his MBA in Marketing from MSNIMT - Kerala University, and Ph.D. in Management(Social Media Marketing) from Bharathiar University, a state university at Coimbatore, Tamilnadu, India. I have written a hand full of research papers having thirteen national and two international papers having a high impact factor. I have two books on my credit viz Business Environment & Entrepreneurship Development and Marketing Management. I possesses keen business acumen in analyzing and understanding business requirement and having creative problem-solving skills. I have started my academic career in 2010 and turned to be a trainer in life skill, Outbound training (OBT) and Marketing. I am a good Nero Linguistic Programme (NLP) practitioner and i have delivered several talks related to Nero Marketing, creative visualization Reverse Innovation at different events conducted at Technopark and other Educational Institutions.
