| SEO Course |
| Introduction of Digital Marketing |
| What is Digital Marketing? |
| Digital Marketing Techniques |
| Jobs & Growth Opportunities in Digital Marketing and SEO |
| Introduction of SEO |
| ü What is SEO & its importance |
| ü How do bots discover a new website? |
| ü How to submit a website to Google Search Console |
| Organic Search vs. Paid Search Results |
| Search Result (Search Snippet) |
| What is On-page SEO (Content, Architecture, HTML)? |
| What is Off-page SEO/Link Building (Social, Content-based) |
| Keyword Research |
| Finding Seed Keywords: Mind Map for Keyword Research |
| Keyword Research Process |
| Google Keyword Planner Tool |
| On-Page SEO |
| HTML Basics |
| Web Page Basics: What is HTML |
| HTML Tags for SEO: Title, H1, META Tags, IMG alt |
| SEO Audits |
| What are SEO Audits? |
| Different Types of SEO Audits |
| Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page |
| Speed Audit with GTMetrix / Google Pagespeed Insights, Mobile Site Audit |
| Google Search Console |
| Competitor Analysis |
| Algorithm Updates |
| History of Google Algorithms |
| Panda, Penguin, Pigeon, Google Core updates |
| On-page SEO Elements |
| Crawling: XML, HTML Sitemaps, Robots.txt |
| Content Clusters (Creating SEO-based content) |
| Negative on-page to avoid |
| Technical SEO |
| URL Architecture |
| Page Speed Analysis (GTMetrix / Google Page Speed Insights) |
| 301 Redirects |
| Mobile SEO |
| Mobile Websites: Responsive, Dynamic |
| Optimizing for Voice Search |
| Schema markup |
| What is Schema & Why is it relevant to SEO. |
| Schema Types – Micro, JSON-LD |
| Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness |
| How Schema shows up in SERPs |
| Off-page SEO |
| Link Building |
| What is Link Building |
| Link Building Tactics |
| Manual Link Building Process |
| Link Building Metrics |
| Off Page Activities |
| Article Title Research |
| Article Sharing/Press Release Submission |
| Social Networking /Social Bookmarking |
| High PR Listing |
| Blog Updating |
| Document Sharing |
| Classifieds |
| YouTube Video Optimization |
| Social SEO |
| Quora |
| YouTube Video SEO |
| Slideshare, Scribd and other Social Channels for SEO |
| Local SEO |
| What is Local SEO |
| Google My Business, |
| Local Pages on your website |
| Local Listings |
| Measurement with Google Analytics |
| Basics of Google Analytics |
| SEO Metrics to Measure – On-page and Off-page, Technical |
| SEO Reporting (Google Analytics) |
Certified
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