Shakti

Key Areas of Working



SEO

• Competitor Analysis

• Keywords Research

• Setting up dedicated landing pages

• Keywords Ranking

• Worked on Google trends for finding the trend line

• Crafted Meta related suggestions

• Technical Audit & Analysis regarding on page SEO

• Webmaster analysis for next level targeting from the data sets

• Website UI & UX Analysis with Google Analytics

• Crafting On Page Suggestions according to the framework (WIX, Wordpress, Shopify etc.)

• Trouble shooting the poor rankings & develop improved strategies



SMM

• Worked on Platforms like Facebook, Instagram, Linked in, Pinterest, Twitter & Google +

• Worked on Scheduling tools like hootsuite, twiends.

• Competitor analysis

• Content & Graphics Creation for SMO

• Profile, Page & Account optimization

• Finding & Sharing in niche groups for traffic & reach

• Worked on facebook ads campaigns (Brand awareness & Lead Generation)



Google Ads

• Keywords research

• Keywords match types usage for optimum results

• Search Text & image Ads copy creation for optimum CTR

• Landing page analysis for lead generation

• Shopping ads creation

• Conversion tracking setup using google ads, google analytics & google tag manager

• Competitor ad copy analysis

• A/B Testing of Ads

• CTR & Conversion Analysis

• User behavioural analysis using google analytics

• Keywords, device & demographics analysis for future projections

• Experiments & drafts creation for future projections



Automation

• Developed automation strategy for company on page seo team

• Meta related suggestions automation for reducing time

• Current titles, description, headings, content related suggestions automation strategy build up.