Esha S.

I'm a Performance Marketing Specialist with over 3 years of hands-on experience in digital advertising. I specialize in planning, managing, and optimizing Google Ads, Meta Ads, Microsoft Bing Ads, and Demand Gen campaigns that drive measurable business results.

Over the years, I've worked extensively in the real estate industry, managing lead generation campaigns for renowned brands such as Sobha and Prestige. My expertise includes generating high-quality leads for luxury apartments, villas, and plotted developments while optimizing campaigns to improve ROAS, reduce CPL, and maximize conversions.

In addition to paid advertising, I also create high-performing ad creatives and marketing videos using AI-powered tools. I can teach students how to leverage AI to produce engaging visuals, videos, and marketing assets that complement their advertising campaigns.

What I can teach:

* Google Ads (Search, Display & Demand Gen)
* Microsoft Bing Ads
* Facebook & Instagram Ads
* Campaign Strategy & Optimization
* Audience Research & Keyword Planning
* Ad Copywriting
* Landing Page Audits
* Competitor Analysis
* Google Analytics 4 (GA4)
* Microsoft Clarity
* Google Keyword Planner
* Google Ads Editor & Microsoft Ads Editor
* AI Tools for Creating Marketing Videos & Ad Creatives
* Lead Generation & Conversion Optimization

My teaching approach is practical and hands-on. I focus on real-world projects, live campaign strategies, and industry best practices so that students gain skills they can immediately apply in their careers or businesses.

Whether you're a beginner starting your journey in digital marketing or a professional looking to sharpen your performance marketing skills, I'm here to help you learn with confidence and achieve your goals.