An astute & result oriented professional with over 30 years of experience in Sales & Marketing, out of which having a Sales Exposure of 23&1/2 years and 6&1/2 years of Training with Multi National and Indian Companies and Indian Multi-National companies background.
AREAS OF EXPETISE
? Overseeing the Sales & Marketing operations, & achieving sales growth across region, Business Planning, Launch and Post Launch Monitoring, Strategy Planning to counter Competitor Activities etc.,
Channel Sales Management/ Distribution
? Responsible for the Secondary and Primary Sales and Collections, Appointing Business Partners, Increasing Width and Depth of the Brands, Handling Local Promotions, Monitoring Sales and Collections, Conducting Exhibition Stalls.
? Recruiting, Training, Monitoring, & Motivating, Leading the team of Sales Representatives & Sales Officers & ensuring quality deliverables in the market, as per the Aspirations of the Company.
• Was exposed to manpower recruiting and inducting during my career as an Area Sales Manger.
• Also as a Training Manger was in charge of Recruiting manpower for Super Markets in Subhiksha, and in Dukes was a panel member of Recruitment of the Sales Officers and Area Managers and inducting them to the system.
AREAS OF TRAINING EXPETISE
Trained the T.S.I’s and Distributor Salesmen of Hindustan Lever Ltd., Sales and Selling Skills and Offtake Selling.
Given acute training to the team for increasing the quality of HLL servicing to Trade by way of Training the field force to sell to the Potentiality of the outlet and avoid overselling and increased the per Bill SKU selling up to 15 SKUsfrom the then strike rate of 7 to 8 SKUs per bill, Bill Productivity up to 65% from the existing rate of 50% and Effective coverage to 90% from 65%.
Recognized and Motivated Good Performers in the field force, made them Team leaders which Boosted the attitude of team work to mould the Sales Team and make them understand the company objectives and work towards the its Aspirations.