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SEM Training in Hyderabad

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Somajiguda, Hyderabad

Course ID: 13910

Somajiguda, Hyderabad

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Prashanth Joel Reniguntala

AdWords Certified Professional

About Prashanth Joel Reniguntala

The Google AdWords Training in Hyderabad. We have trained and mentored more than 100's students to become Google Certified Professionals.
We have experience of working with Google. Now an Ex- Googler, worked with the Google AdWords Account Management Team. Having supported advertisers from APAC regions to generate ROI and Improve Business revenue. Represented Google AdWords Account Management Team for 3 years.
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About the Course

* Learn Insights of Online Advertising with Google.
* How to lay a Online Marketing Strategy for a Business.
* Become Google Certified Professional. Pay Per Click Expert.
* Learn how Big Companies Advertiser and Learn their Marketing Strategies.

Topics Covered

Introduction to SEM and AdWords

Basics of Internet Marketing

AdWords Certification Exams

Benefits of AdWords compared to other Networks.
AdWords Account Setup
Creating AdWords Account

AdWords Interface Tour

AdWords Dash Board

Billing in AdWords
Creating First Campaign

Understanding purpose of Campaign

Account Limits in AdWords

Location and Language Settings

Networks and Devices

Bidding and Budget

Schedule: Start date, end date, ad scheduling

Ad delivery: Ad rotation, frequency capping

Demographic bidding (Display Only)

Social settings (Display Only)

Automatic campaign optimization (Display Only)
Ad groups and Keywords

Purpose of Ad Groups

Keyword Types (Broad, Phrase, Exact and Negative)

Adwords Keyword Tool

Text Ad Format

Quality Score and Its Importance

Understanding the Ad Group and Keywords Dash Board

Automate Tool

Search Terms + Single Keyword Auction

Columns Customization

Alerts Setting

Ads Format and Ad Guidelines

Ad Types in AdWords

Text Ads and Guidelines

Image Ad Formats and Guidelines

Display Ad Builder Ads and Guidelines

Video Ads Format

Ads Preview and Diagnosis

Display Network Targeting

Setting a Display Network Campaign

Concept of CPM and Branding

Automatic Placements

Manual Placements

Placement Tool

Contextual Targeting Tool

CPC Bidding and CPM Bidding

Setting a Video Campaign

Audience Tab

Topics Tab

Conversion Tracking

Purpose of Conversions

Create your Conversion Tracking Code

Tracking the Conversions for Multiple Product

Website Optimizer

Using Website Optimizer Tool

Multi Variant Testing

Reports and Improving Conversions

Conversion Tracking

Dimensions Reports

Google Analytics Tools
Multi User Access

User Access Levels

My Client Centre (MCC)
AdWords Tools

Change History Tool

AdWords Editor Tool


AdWords Questions n Answers

AdWords Live Project

Who should attend

People interested to become Google Certified Professionals to gain value in the market.
People looking to join Digital Marketing Industry.
People looking to Learn PPC - Pay Per Click vertical.


Any one can attend

What you need to bring


Key Takeaways

Become Online Marketing Expert.
Become Google Certified Professional.
Become PPC expert.


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Students Interested 0 (Seats Left 0)

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