Google Adwords Training with Live Ad Campaign by PPC Expert

👉 40 Hours of Instructor-Led Google Ads Training

👉 Real World use cases and Scenarios

👉 Project Work Included

👉 Hands on Practical Experience

👉 Best Practice on Live Ad Campaign Dashboard

Google Ads Core Concepts:

Introduction about Google Ads / PPC / SEM
Ads Account Structure
About Ads account limits
Latest Ads Updates by Google
Ad Campaign Types
Search Ads (TEXT Ads)
Display advertising (Banner Ads)
Audience Re-targeting campaign
What is and How to Calculate ROI?
What is and How to Calculate ROAS?
Conversion Tracking
Bid Management
How to Create Perfect Ad Groups
How to add Keywords to Ad Group
Brief about Ad Copy Statuses
What is Quality Score?
How to in Quality Score?
How Quality Score Effect on Bids?
Understanding CTR (Click through Rate)
Understanding CPC (cost per click)
About and Ad Position and Ad Rank
Landing Page Optimizing Tips
Convertion Trackihng
About Re-marketing Campaigns

Keywords Research and Optimization

Comprehensive Keyword Research
How to do competitive Keyword Analysis
About Keywords Analysis Tools
Comprehensive Keyword Research
Brief about Keyword match Types (Broad, Exact, Phrase)
Keywords Framing on Web Page
Keywords Optimization
What is Negative Keywords
How to integrate Negative Keywords to Ad Group
Create Keywords ranking reports

Brief About Negative Keywords:

What is a Negative Keyword?
What is a Negative Keyword List?
Negative Keywords Resources
How to add N.K. to Ad Group, Campaign Level?
N.K. and its Match Types

In-depth and Full Length Google Ads Course Training

Get FREE Google Ads Account Audit file with this Course

Google Ads - Search (Text) Ads Concepts:

Brief about Search Campaign
When you choose Search Ads Campaign
Introduction about Search Ads (TEXT Ads)
Brief about Expanded Text Ads (ETA)
How to create perfect Ad Copy
Ad Network Settings
Ad Target Location Setup
Language Settings
Device Settings
Delivery Method
Daily Budget
Bid Management (Manual/Enhanced)
Different Bid Strategies in Search Campaign
Ad Extensions

Google Ads - Brief about Ad Extensions Types:

Ad Extensions Types
Brief about Sitelink Extensions
Brief about Location Extensions
Brief about Structured Snippet Extensions
Brief about Call Extensions
Brief about Message Extensions
Brief about Callout Extensions

Google Ads - Display Ads (Banner Ads):

Brief about Display Campaign
When you choose Display Ad Campaign
Introduction about Display Ads (Banner Ads)
How to create perfect Ad Copy
Different types of Banner to create
Ad Network Setup
Ad Target Location Setup
Language Setup
Delivery method
Daily Budget
Bid Management (Manual/Enhanced)
Different Bid Strategies in Search Campaign
Audience Targeting
Audience Exclude
contextual targeting

Google Ads Advanced Level Topics:

Create Conversion Tracking
Audience Manager
Audience Setup for Re-marketing Campaigns
Create Re-marketing Campaign
Link Google Ads to Google Analytics
Google Ads Reports on Google Analytics
Goals Creation on Google Analytics for Ad conversions

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About the Trainer

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Ramakrishna G

MCA

7 Years of Experience

Having more than 9+ Years of working experience as SEO, Digital Marketing consultant, involvement in Implementation, Reporting, Analytics & Optimization, in-depth knowledge of Organic Search, Social Media strategies and Google Ads (Adwords)
Maintains an excellent knowledge of the major search engine algorithm and ranking systems, specific for Google, Yahoo and Bing Search Engines. I am Google certified professional in Google Adwords/Ads (PPC). .
Learn SEO, Digital marketing From Scratch. You will get in-depth knowledge on Digital Strategies like Search Engine Optimization (SEO), Social Media Optimization (SMO), Social Media Marketing (SMM), Pay-per-click (Google AdWords/Ads) for Sure