Dr. Y Madhuri S.

I, Dr.Y.Madhuri Srinivas am an experienced, accomplished and research-oriented teacher in the field of Management Studies with expertise in teaching Managerial Economics, Business Communication, Marketing Management, Advertising, Marketing Research as well as other Marketing subjects at the UG(BBA) and PG level(MBA). I have an MBA degree with specialization in Marketing from M.S.University, Vadodara, Gujarat and a Ph.D degree in Management Science from JNTUH, Hyderabad, Telangana. I have been working as an Assistant Professor for the last 20 years at Bhavan's Vivekananda College of Science, Humanities and Commerce, Secunderabad teaching around 250 students on an average per day. I earlier worked at David Memorial Institute of Management and Loyola Academy, Hyderabad for around 2 years. I have also worked as an executive in leading advertising agencies in Vadodara, Chennai and Hyderabad prior to my career in teaching.

I have been teaching and evaluating BBA and MBA students, offering project and research guidance, mentoring students and am a member of the Research, Consultancy and Extension Committee in my college. I have written and published around 20 research papers in leading journals and presented papers in conferences.
I possess excellent communication skills, and write minutes for the departmental Board of Studies meetings. I am a flying squad member during semester-end examinations in my college. I have also discharged my duties as a Coordinator for Management Meets conducted by my college.
I have passed the UGC NET and APSET exams. I offer a MOOC course on Advertising Management at udemy.com/course/advertising-management wherein I have more than 1400 students.