Here’s a tailored 20-year BI experience description with a strong focus on Power BI:

Senior Business Intelligence Consultant | 20 Years of Experience | Power BI Expert

Highly experienced BI professional with two decades of delivering data-driven solutions, with a primary focus on Power BI over the last decade. Specialized in end-to-end Power BI implementation—ranging from data modeling and DAX scripting to report development, governance, and enterprise deployment. Adept at transforming raw data into interactive dashboards and actionable insights that support strategic decision-making at all organizational levels.

Core Power BI Expertise:

Data Modeling: Expert in building efficient star/snowflake schemas and semantic models using Power BI Desktop.

DAX Proficiency: Advanced DAX scripting for KPIs, time intelligence, dynamic measures, row-level security (RLS), and calculated columns/tables.

Data Integration: Strong in connecting and transforming data from various sources using Power Query (M Language), including SQL Server, Excel, SharePoint, APIs, Azure Synapse, and Dataverse.

Report Development: Designed over 500+ interactive, user-friendly reports and executive dashboards used across departments (Sales, Finance, Operations, HR).

Deployment & Governance: Experienced with Power BI Service (workspaces, apps, dataset refreshes, RLS, usage metrics) and Power BI Admin Portal.

Power Platform Integration: Integrated Power BI with Power Automate and Power Apps to build end-to-end business process automation solutions.

Key Achievements:

Enterprise BI Migration: Spearheaded the migration of a Fortune 500 company from legacy BI tools to Power BI, improving reporting efficiency by 40%.

Self-Service BI Strategy: Implemented a self-service BI framework across multiple business units, empowering over 200 business users with governed datasets and certified dashboards.

Training & Mentorship: Conducted Power BI training sessions and developed internal playbooks, helping upskill analysts and non-technical users.

Performance Optimization: Tuned complex Power BI reports and DAX measures, reducing load times by up to 60% through best practices and performance monitoring.

Technical Skills:

Tools & Technologies: Power BI Desktop, Power BI Service, Power BI Report Builder, DAX, Power Query (M), SQL Server, Excel, Azure Data Factory, Synapse, Dataflows

Deployment: Row-level security (RLS), workspace management, gateway configuration, incremental refresh, Power BI Premium capacity

Project Delivery: Agile methodology, DevOps pipelines for Power BI deployment, CI/CD with ALM Toolkit and Tabular Editor