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Advance SEM Training

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Ameerpet, Hyderabad

Course ID: 36561

Ameerpet, Hyderabad

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₹ 4,000

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Vijayendra picture

About Vijayendra

5+ Experience in Digital Marketing. Handle Many Batches. Explain Real Time Scenarios & Project.
Explain Advance Concepts in Digital Marketing, Students can get Real time exposure.
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About the Course

Search Engine Marketing (SEM)



  • Understanding Campaigns

  • Introduction to Google Adwords

  • CPM,CPC & CPA Concepts


Campaign Setup



  • Keyword Match Types

  • Keyword Planner Tool

  • Quality Score& Ad Position

  • Competitor Analysis

  • Bidding Strategies & Settings

  • Ad Scheduling, Delivery & Rotation

  • Ad Extensions

  • Conversions & Tracking Code


Display Network Targeting



  • Display Network, Placements, Topics

  • Remarketing Ads

  • Creating Remarketing Lists

  • Remarketing Code


Search Network Ads



  • Dynamic Remarketing

  • Day wise Remarketing

  • Dynamic Keyword Insertion Ads

  • Ad Customiser


Shopping Campaigns



  • Shopping Campaign Setup

  • Google Merchant Center

  • Product Groups, Ad Format

  • Reporting & Analysis


Youtube Marketing



  • Understanding Youtube Marketing

  • Creating Youtube Campaigns

  • Bidding & Reports


Gmail Marketing


Adwords Exam



  • Guidelines to attempt

  • Certification Exam

  • Exam format & Percentages


Social Media Optimisation (SMO)


Social Media Marketing (SMM)



  • What is Social Media

  • Social Media Strategies & Trends


Facebook



  • Facebook User Profile Setup

  • Facebook Business Page

  • Using # Hash tags, Groups

  • Facebook Advertisement

  • Competitive Marketing

  • Creating different Ads


Twitter



  • Profile Setup

  • Short link Creations

  • Competitions Analysis & Ads


LinkedIn



  • Profile Setup

  • Connections

  • Page Creation

  • Creating Linkedin Ads


Google +



  • Google Plus Profile

  • Managing Connections

  • Google Plus Page Creation

  • Local Mapping & SEO


Youtube



  • Creating a Channel

  • Channel Customisation

  • Optimisation Videos

  • Video Manager, Annotations

  • Video Editor & Analytics


Email Marketing



  • What is Email Marketing?

  • Email Subscribers List Creation

  • Opt-in Lists, Creating a Campaign

  • Importing Subscribers to List

  • Spam Analysis & News Letters

  • Hard Bounce & Soft Bounce


 

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