SEM is an advertising method on internet, used to direct traffic to website in which advertiser has to pay publisher for each single click. Generally, in PPC marketing Ads are shown on other websites, where on every click advertiser has to pay a fixed amount to the publisher. PPC, is the most beneficial method to bring more traffic to a website.

Search Engine Marketing Training in Delhi by Arun Raghav. Arun Raghav is Google Contributor for Google AdWords Advertiser Community! Google AdWords course is ideal for student, professional and business owner. Enhance your AdWords Skills and fast track your career growth.

Benefits of Search Engine Marketing Training:

Fast Track Your career & Intensify Your Knowledge
Become Google AdWords Certified Professional
Get Your Dream Job
Become Freelancer – Work from the comfort of your Home as SEM Expert
Advertise your Business & Gain more customer for your business
Get Success
What are the topics covered in Google AdWords Training Program?

Introduction & Benefits

How it Works? Where to Show ads and why?

Google Ads Network

Targeting – Device, Age, Gender, Locations, Languages etc.

AdWords Policies
Cost & Billing
Invalid Clicks
Budget & Bidding
Conversion Tracking
Ad Rank & Quality Score
Keywords Selection
Keywords Match Types
Negative Keywords, It’s importance and strategy
Campaign Structure & it’s best practices
Ad Creatives & A/B testing
Ad scheduling
Dynamic Keyword Insertion in Ads
Bid adjustments & Strategies
Ad Extensions
lead form extensions
Phone No. extensions

Display Placements & placement bidding
Display Exclusions
Search Campaigns
App Campaigns

Google Search & Search Partner
Dynamic search ads
Call only
Display Campaigns

Keywords
Placements
Topics
Interest and Category
Gmail sponsored promotions
Remarketing

Display Remarketing
Search Remarketing
Customer Lists Audience
Search Network with Display Select Campaign

Demographics for Search & Display

Manager Account (Formerly known as MCC)

AdWords Reporting

Optimization Strategies

Latest AdWords Updates

AdWords Tools

AdWords Editor

Google Tag Manager

Google Shopping

Video Advertising

Mobile App Advertising

Assignments & Best Practices

Timings :

Weekend Classes.

Flexibilities:

Backup Classes in case you miss any class
Repeat class in case of doubts
Doubt class after course completion at no charges
Support after course completion