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Essentials of Marketing

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Course offered by Communication Guru

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Marketing is a necessity â??It is like Breathing".

Marketing Management is the Science and Art of engaging with your customers for mutually beneficial outcome

Marketing is an ongoing process, to understand the needs of customers and evolving for them

It starts with the  Basics and the Traditional Approach to Marketing. Gets technical to the point of segmentation, targetting, positioning and pricing. Goes on with the current trends including Online Marketing template.

This marketing course is aimed at Sales and Marketing professionals, essentially catering to participants from Automobile, Pharma, Insurance, and all Consumer Brands, essnetially anyone who is in Sales or Marketing, B2B or B2C.

It deals with the essential understanding of marketing foundation with cases, videos and examples to demonstrate the Marketing Principles.

Covers, Segmentation and Positioning in detail, followed by type of pricing.

> An Inroduction to Marketing
> The Marketing Process
> Marketing in the changing Business Environment
> Market Segmentation and Targetting

While the content is suitable for a young audience with 01 to 10 years of average experience, the same may be modified basis their needs and feedback

If you have any queries about this course, or have a bulk enquiry.

About the Trainer

I. Aslam picture

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3 Courses

Communication Guru

UGC NET Qualified, MBA, B.Sc.

10 Years of Experience

Having close to a decade of corporate experience, he has been mentoring students at various levels, specially in the areas of Communication Skills and Personality Development. Mentored Professionals from IT, Banking, Sales & Marketing.

~ He has successfully qualified the UGC-NET Examination in 2012 (First Attempt)
~ He is certified in National English Language Testing Service, by CIEFL - Hyderabad

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