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Certified Digital Content Writer Course

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Lodhi Road, Delhi

Course ID: 31556

Lodhi Road, Delhi

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₹ 12,500

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Henry Harvin Education

Professionally Competent with Industry Experience

About Henry Harvin Education

Delivered by Senior Industry Professionals having extensive experience of Content Writing, Marketing and Strategy in diverse domains and industries. These practitioners are also empanelled as Domain Experts with Henry Harvin Education
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About the Course

Henry Harvin Education introduces 4 day/32 hours Classroom Based Training and Certification course on content writing creating professional content writer, marketers, strategists. Gain Proficiency in creating 30+ content types and become a certified digital content writer(CDCW professional). 


COURSE CURRICULUM 


Module 1- Language Specifications         



  • -Introduction to Content Writing, Content Marketing and Content Strategy

  • -Types of Content tones

  • -Types of Styles

  • -Common grammatical errors

  • -Spellings and Punctuation rules

  • -Using Thesaurus/ Software for content spinning

  • -Content formats

  • -Content Flow/ Presentation

  • -Content referencing


Module 2- Internet Aspects



  • -Online researching

  • -Cracking internet using Google

  • -Using Article directories

  • -Learning to use spinning software

  • -Designing of Cover pages

  • -Checking for copyrights

  • -Using content under public domain

  • -Blogging (Wordpress/Blogger/Blogspot)

  • -Setting up themes/templates

  • -Using LOGO theme

  • -Adding content tags, categories

  • -Keyword research  (Google keyword planner)

  • -Understanding Google analytic and ALEXA rankings

  • -Leveraging social media for content distribution


Module 3- Content types and Formats



  • -Article writing/spinning

  • -Blog posts and social media posts

  • -Book summaries/reviews

  • -Copy writing/ Landing pages

  • -Creative writing/ fiction

  • -DIY guides/ manuals

  • -E-Book writing

  • -Editing / proofreading

  • -Ghost writing

  • -Grant writing/ proposal writing

  • -Newsletter/ magazine writing

  • -Press releases

  • -Product review/ Descriptions/ recipes

  • -Resume writing/ cover letters

  • -Sales writing

  • -Technical guides

  • -Web content/ SEO writing


Module 4- Academic Content Types



  • -Question banks

  • -Workbooks

  • -Study materials/ courseware

  • -Academic guides/ manuals/ Tutorials

  • -E-learning / RUBRICS

  • -Project reports

  • -Research papers/ white papers

  • -Thesis reports 


Module 5- Communications and Content Strategy



  • -Strategic vs. Non-strategic content

  • -Permanent challenges in creating effective content

  • -Broader framework for creating content for social media.

  • -Creating and promoting brands with strategic content

  • -Building user experience with content

  • -Segmenting market and understanding your target segments.

  • -Creating target personas before creating content (with case study)

  • -Some core management concepts and its implementation in content strategy


Module 6- Taking Content to Work



  • -Content writing projects (Website Selection)

  • -Choosing the right projects

  • -Writing impressive proposals

  • -Setting up milestones

  • -Hourly tracking software

  • -Payment Collection through ESCROW accounts

  • -Withdrawing the DOLLAR amounts to Indian Bank accounts through Paypal

  • -Search Engine Optimization(SEO)


 


Training and Certification By Henry Harvin Education


Post Training:


India's Only CW Institute Offering 100% Internship & Placement Support


Exclusively Offered by: Henry Harvin Education


Connect with Counsellors of Henry Harvin Education For More Information ! 

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