Henry Harvin Education introduces 4 day/32 hours Classroom Based Training and Certification course on content writing creating professional content writer, marketers, strategists. Gain Proficiency in creating 30+ content types and become a certified digital content writer(CDCW professional). 

COURSE CURRICULUM 

Module 1- Language Specifications         

• -Introduction to Content Writing, Content Marketing and Content Strategy
• -Types of Content tones
• -Types of Styles
• -Common grammatical errors
• -Spellings and Punctuation rules
• -Using Thesaurus/ Software for content spinning
• -Content formats
• -Content Flow/ Presentation
• -Content referencing

Module 2- Internet Aspects

• -Online researching
• -Cracking internet using Google
• -Using Article directories
• -Learning to use spinning software
• -Designing of Cover pages
• -Checking for copyrights
• -Using content under public domain
• -Blogging (Wordpress/Blogger/Blogspot)
• -Setting up themes/templates
• -Using LOGO theme
• -Adding content tags, categories
• -Keyword research  (Google keyword planner)
• -Understanding Google analytic and ALEXA rankings
• -Leveraging social media for content distribution

Module 3- Content types and Formats

• -Article writing/spinning
• -Blog posts and social media posts
• -Book summaries/reviews
• -Copy writing/ Landing pages
• -Creative writing/ fiction
• -DIY guides/ manuals
• -E-Book writing
• -Editing / proofreading
• -Ghost writing
• -Grant writing/ proposal writing
• -Newsletter/ magazine writing
• -Press releases
• -Product review/ Descriptions/ recipes
• -Resume writing/ cover letters
• -Sales writing
• -Technical guides
• -Web content/ SEO writing

Module 4- Academic Content Types

• -Question banks
• -Workbooks
• -Study materials/ courseware
• -Academic guides/ manuals/ Tutorials
• -E-learning / RUBRICS
• -Project reports
• -Research papers/ white papers
• -Thesis reports 

Module 5- Communications and Content Strategy

• -Strategic vs. Non-strategic content
• -Permanent challenges in creating effective content
• -Broader framework for creating content for social media.
• -Creating and promoting brands with strategic content
• -Building user experience with content
• -Segmenting market and understanding your target segments.
• -Creating target personas before creating content (with case study)
• -Some core management concepts and its implementation in content strategy

Module 6- Taking Content to Work

• -Content writing projects (Website Selection)
• -Choosing the right projects
• -Writing impressive proposals
• -Setting up milestones
• -Hourly tracking software
• -Payment Collection through ESCROW accounts
• -Withdrawing the DOLLAR amounts to Indian Bank accounts through Paypal
• -Search Engine Optimization(SEO)

Training and Certification By Henry Harvin Education

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