Ajay Kapoor

I am a marketing and media professional with 10+ years of experience across leading media agencies and the client side, specializing in media planning, digital media strategy, media buying and integrated marketing.

Over the years, I have worked across brand launches, digital campaigns, performance marketing, B2B marketing and full-funnel media strategies, giving me a practical understanding of how media works beyond textbooks and online tutorials.

My teaching philosophy is simple: learn by doing. I believe the best way to understand media planning is to work through realistic briefs, build actual media plans, analyze campaign performance and understand the decisions that marketers make in the real world.

Whether you are a student exploring a career in advertising, a fresher preparing for your first media role, or a marketing professional looking to strengthen your media knowledge, I will tailor the sessions to your level and objectives.

I aim to create a friendly, judgement-free learning environment where you can ask questions, challenge ideas and learn at your own pace.

Most importantly, I want you to finish each session feeling that you have gained something you can actually use — in an interview, your next project or your career.

If you're serious about learning how media planning and buying works in the real world, I'd be happy to help you get started.