FitnessOne India was instituted with a single gym and many visions. By September 2005, the single gym in Chennai's posh Alwarpet area began making its presence felt in six more locations, taking the count to seven. Soon word spread, as did the FitnessOne brand recall. Interesting advertising brought crowds into its clubs, but bright, chirpy interiors, top class scientifically formulated exercise training and world leading equipment kept clients happy. They became brand ambassadors and the FitnessOne word spread.