What are the changes in technology and society which led to an increase in readers of the novel in eighteenth-century Europe?

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The changes in technology and society which led to an increase in readers of the novel in eighteenth century Europe were manifold. The creation of libraries, cost-cutting printing techniques and hiring out of books on an hourly basis allowed readership to expand beyond the aristocratic class. Socially,...
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The changes in technology and society which led to an increase in readers of the novel in eighteenth century Europe were manifold. The creation of libraries, cost-cutting printing techniques and hiring out of books on an hourly basis allowed readership to expand beyond the aristocratic class. Socially, as the market for books grew, novelists were freed of aristocratic patronage, and could now explore different dimensions of the society in their novels, for example, the lives of women and the working class. All this led to an obvious increase in the number of people who read books in eighteenth-century Europe. read less
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i) Introduction of circulating libraries after 1740 enabled the people to have easier and greater access to books. (ii) Technological improvements in printing brought down the prices of books. Innovation in marketing led to an increase in the sale of books. (iii) Books could be hired on payment of...
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i) Introduction of circulating libraries after 1740 enabled the people to have easier and greater access to books. (ii) Technological improvements in printing brought down the prices of books. Innovation in marketing led to an increase in the sale of books. (iii) Books could be hired on payment of nominal fees. Those who did not have money to buy the book, could borrow it from these places and enjoy it. read less
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The creation of libraries, cost-cutting printing techniques and hiring out of books on an hourly basis allowed readership to expand beyond the aristocratic class. Socially, as the market for books grew, novelists were freed of aristocratic patronage, and could now explore different dimensions of the...
read more
The creation of libraries, cost-cutting printing techniques and hiring out of books on an hourly basis allowed readership to expand beyond the aristocratic class. Socially, as the market for books grew, novelists were freed of aristocratic patronage, and could now explore different dimensions of the society in their novels, for example, the lives of women and the working class. i) Introduction of circulating libraries after 1740 enabled the people to have easier and greater access to books. (ii) Technological improvements in printing brought down the prices of books. Innovation in marketing led to an increase in the sale of books. (iii) Books could be hired on payment of nominal fees. Those who did not have money to buy the book, could borrow it from these places and enjoy it. read less
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