Digital Media has today grabbed the eyeballs and the imagination of every person across the world, and more importantly across all ages. With the future moving so rapidly into the digital space, the coming generations are guaranteed to be more evolved and immersed in a world that embraces technology. SIA was established by A unit of Saraswathi Swetha Educational Trust for this very purpose - To give students of Media Education their introduction into the possibilities that the Digital Medium can offer. Today, while schools across India realize the need to discover the creative dazzle in their students, they are limited in resources, time and talent to set a focus on this requirement. This is where SIA Multimedia where born.