Event Management is looked upon as a sunrise industry in the service sector. The word 'Event' now needs to be re-defined in view of the manifold growth of the various 'happenings' in the ‘commercial’ as well as in the 'non-commercial' world. Be it private happenings or public events, everything now is done on 'big scale'. 'Image' is the key word today. This 'image' building exercise today needs a professional manager, either an individual or an organization, depending on the size of the exercise.
An event manager is like a circus leader who has to perform many different functions. The various functions handled by event managers are organizing seminars, exhibitions, concerts, cricket matches, road shows, functions, events, etc.
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