Jeya Prakash Pandi

I am a Performance Marketing Specialist with 7+ years of experience driving growth for B2B SaaS and e-commerce businesses. My expertise lies in end-to-end Google Ads management, complemented by experience in scaling campaigns across Meta, LinkedIn, YouTube, Reddit, RollWorks, Gartner, GetApp, and Capterra.

In my current role at Zuper (B2B SaaS), I lead paid search and demand-generation campaigns, optimizing budgets of up to $60K/month, improving lead quality, pipeline influence, and CAC efficiency. Previously, at Purplesoft (digital agency), I managed diverse client portfolios across service and e-commerce industries, specializing in lead generation and tackling platform challenges like Merchant Center suspensions.

I bring strong skills in conversion tracking, funnel optimization, UTM/reporting frameworks, and cross-channel strategy, with proven success in scaling campaigns for both B2B and B2C markets.