What is the role of ethics in marketing in BCom?

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Dibbendu Roy

Professional with an urge to teach

Ethics in marketing is necessary for any long term association with a customer as brand loyalty enhances if the promise of any advertisement or marketing campaign is fulfilled as per the intended objectives of the promise provided by the brand.
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Honest, sincere and responsible teacher.

Ethics is the set of rules which need to followed while doing any work. Marketing is not exception to Ethics. It also has certain ethics which it need to follow for smooth functioning.
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Gold medal awardee with 30 + years of teaching experience in Economics.

Studying ethics is always important irrespective of the course you are in. Ethics is the cornerstone of personality development which will help you to perform better. Studying ethics seriously might ensure integrity in your character and as an integral person your chance of getting success in your respective...
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Studying ethics is always important irrespective of the course you are in. Ethics is the cornerstone of personality development which will help you to perform better. Studying ethics seriously might ensure integrity in your character and as an integral person your chance of getting success in your respective role improves! read less
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