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Workshop on Advanced Digital Marketing

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BTM Layout 1st Stage, Bangalore

Course ID: 7626

BTM Layout 1st Stage, Bangalore

Students Interested 0 (Seats Left 0)

₹ 10,000

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Date and Time

Not decided yet.

Soumajit Bhowmik

B Tech IIT Kgp

About Soumajit Bhowmik

A graduate from IIT Kgp and an Online Marketing and Brand Building enthusiast. he is a serial entrepreneur heading one of the top agencies in Digital Marketing in India at the moment.
He has been working with multiple brands to establish their identity in the online space for the past 4 years and is upto date with the latest upgrades and techniques evolved in Digital Marketing
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About the Course

The workshop provides a strong foundation in understanding and applying Online Branding and Marketing as a strategic tool in Marketing and Brand Equity building, empowering attendees to apply and enhance their knowledge and experience through industry/research .

Topics Covered

Digital Marketing BASICS: Understanding the fundamentals ( Day 1 )

Functioning of Search Engines
Its role & significance in marketing /brand building
Evolution of Social media in Business
Amalgamation of Social Media and Search Engine Optimization



Digital Marketing TOOLS: Learning about SEO implementation ( Day 1 )

On page and Off page SEO
Webpage coding best practices
Approach towards off page link building
Types, classes and quality of link backs and their effect on SEO
Latest updates in Search Engine Parameters



Social Media TOOLS: Applying tools to support Online Marketing ( Day 2 )

Business implications in Social Media
Various social media networks for business and marketing at a glance
SMM vs offline marketing
Electronic Direct marketing with respect to SMM



SMM for Business: Application in Brands and Businesses ( Day 2 )

Facebook and Twitter Marketing for brands and business
Organically increasing fans / follower base
Business on LinkedIn
Online Content Management through Blogs
Social bookmarking , news, article syndication and organic traffic
Engaging customers on the Social Media Platform



Digital Marketing Updates: Insights into some latest trends and techniques ( Day 2 )



Importance of traffic in SEO
Articles, directory, PR submissions and Social Bookmarking
White hat / Black Hat and tools used for SEO
Integration of SMM in the SEO cycle

Who should attend

Entrepreneurs, Brand Managers, marketing Managers, SEO Analysts, Digital Marketing Professionals, Digital Marketing Enthusiasts

Pre-requisites

Basic knowledge about Search Engines

What you need to bring

Notepad and Pen

Key Takeaways

1. Understanding the fundamental concepts/principles of Digital Branding and Marketing

2. Learning about Search Engine Optimization Tools and their application

3. Working on strategizing & planning Social Media Marketing initiatives

4. Evaluating and appreciating Digital Marketing through real world cases

5. Keeping abreast with evolving developments & trends in Digital Marketing

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₹ 10,000

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