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Search Engine Optimization SEO Course

Taverekere, Bangalore

35,000

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About the Course


60 Hours Search Engine Optimization SEO Basics & Advance training program in Bangalore, India with max 2-3 in a Batch for best training experience, and the reason for our course being high.

Topics Covered

• SEARCH ENGINE OPTIMIZATION (SEO)
o Intro of Search Engine, Functions & Features
o Types of search engines
o Types of websites
o List of content management system & its uses
o Intro of SEO & Best Practices
o Black Hat/White Hat/Grey Hat SEO
o Website Analysis
o Competition Analysis
o Keyword Research & Implementation
o Technical Audit & Recommendation
o Back Link Analysis

On-Page Optimization
o Site Architecture
o Site Navigation
o URL Structure
o Bread Crumbs
o Meta Tags
o Anchor Text
o Alt Tags
o Optimizing Images
o Content Optimization
o Site Map HTML & XML
o Canonical / 404 Implementation Web page redirections
o Web master tools integration & monitoring
o Creation of XML / HTML & implementation
o Uses of Robot txt file & Implementation

Off-Page Optimization
o Link Anatomy
o Types of Links & Importance
o Difference Follow & No-follow
o Identifying Natural & Artificial Link Patterns
o Link Metrics
o Authority Links
o Back Link Analysis
o Links Prospecting
o Local Search listing
o Social Integration & role of social media for SEO
o Blogs Roll
o RSS Syndication
o Link Building Tools

Who should attend

• Start-Ups or Entrepreneurs
• Offline Marketing Managers/ Asst. Manager / Supervisors
• MBA / MCA / Marketing Students
• Digital Marketing Analyst
• SEO / PPC / Analyst who wants to upgrade their career profile
• Content Strategist / Bloggers
• anyone who wants to learn and incorporate the reality of marketing on a Digital Media platform

Pre-requisites

Basics & Advance

What you need to bring

Laptop

Key Takeaways

• Confidently pursue a career in Search Engine Optimization Marketing
• In-depth understanding of both On-page & LinkBuilding techniques along with Google WebMasters
• Proficient in both theoretical and practical knowledge
• Creating strategic plan for your Digital Marketing team
• Decide on important metrics and dimension to measure revenue or ROI
• Define KPIs to measure campaign success
• Last but not least, you’re much capable to manage a Search Engine Optimization SEO team / take up as Team-Lead, Specialist or Project Manager role in a given Company

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About the Trainer

Ranjan Jena

10 Years in Digital Marketing, AdWords Speaker & Trainer


http://www.onlinepaidlook.com/about-me/
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Course Id: 20213