60 Hours Search Engine Optimization SEO Basics & Advance training program in Bangalore, India with max 2-3 in a Batch for best training experience, and the reason for our course being high.

Topics Covered

• SEARCH ENGINE OPTIMIZATION (SEO) o Intro of Search Engine, Functions & Features o Types of search engines o Types of websites o List of content management system & its uses o Intro of SEO & Best Practices o Black Hat/White Hat/Grey Hat SEO o Website Analysis o Competition Analysis o Keyword Research & Implementation o Technical Audit & Recommendation o Back Link Analysis On-Page Optimization o Site Architecture o Site Navigation o URL Structure o Bread Crumbs o Meta Tags o Anchor Text o Alt Tags o Optimizing Images o Content Optimization o Site Map HTML & XML o Canonical / 404 Implementation Web page redirections o Web master tools integration & monitoring o Creation of XML / HTML & implementation o Uses of Robot txt file & Implementation Off-Page Optimization o Link Anatomy o Types of Links & Importance o Difference Follow & No-follow o Identifying Natural & Artificial Link Patterns o Link Metrics o Authority Links o Back Link Analysis o Links Prospecting o Local Search listing o Social Integration & role of social media for SEO o Blogs Roll o RSS Syndication o Link Building Tools

Who should attend

• Start-Ups or Entrepreneurs • Offline Marketing Managers/ Asst. Manager / Supervisors • MBA / MCA / Marketing Students • Digital Marketing Analyst • SEO / PPC / Analyst who wants to upgrade their career profile • Content Strategist / Bloggers • anyone who wants to learn and incorporate the reality of marketing on a Digital Media platform

Pre-requisites

Basics & Advance

What you need to bring

Laptop

Key Takeaways

• Confidently pursue a career in Search Engine Optimization Marketing • In-depth understanding of both On-page & LinkBuilding techniques along with Google WebMasters • Proficient in both theoretical and practical knowledge • Creating strategic plan for your Digital Marketing team • Decide on important metrics and dimension to measure revenue or ROI • Define KPIs to measure campaign success • Last but not least, you’re much capable to manage a Search Engine Optimization SEO team / take up as Team-Lead, Specialist or Project Manager role in a given Company