if you want your site to get fast traffic, it is a wise idea that you go for PPC. However, you will have to know the basics associated with it, and this is one of the best reasons for which you should get Pay Per Click training from us. We are one of the leading institutes in India, and we have been offering wide array of PPC training programs at our institute. This kind of training is a new branch that we have started lately, because we wish to train students in other areas of internet marketing, as well.

Topics Covered

PCC Course Contents :- Introduction of PPC (Pay Per Click) How PPC Works Getting started with Adwords Adwords vs adsense Landing page info Budget Timing Keywords selections CPC (Cost Per Click) CPM(cost per mille or cost per impression) Conversion rate Ad positioning SEM vs SEO Account setup Campaign Ad group Target through language Target through location Target through customers Target, placement & segmentation Keywords Research Traffic Estimator Tool Ad Groups Setup Creation of Banners Google Conversion code Optimize cost per click Build a healthy keywords list Use of Traffic Estimator Accounts setting PPC Campaign Design How to increase traffic Landing page improvement Know your quality score Knowledge of Google analytics Google Analytics Setup Analytics Tracking Code Setup Link with analytics Analytics dashboard Use of analytics Role of Analytics in PPC Introduction of Google insight Introduction of Google Trends Managing clients accounts How to track your conversion Tracking your keyword’s performance Budget, Billing, Reporting Techniques

Who should attend

any graduate

Pre-requisites

NA

What you need to bring

NA"

Key Takeaways

course materials Live project