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Medicomarketing writing

Medicomarketing writing

Victoria Layout, Bangalore


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About the Course

Medical writing is part and parcel of drug development process. Medicomarketing communication or healthcare communication has evolved as a profession over a decade. More and more pharmaceutical industries are outsourcing their work to medicomarketing communication or healthcare communication companies/freelance medical writers.
Skills required for medicomarketing writing are different from skills required for doing research or any other job. With more than 10 years of experience in medicomarketing communication segment, we have identified the skills required for medicomarketing writing and the lack of skill among the pharmacists and doctors, who have the ability to excel in medical writing. In addition, medical writing skills are a value-add for any of the profession chosen. Interactive hands-on medical writing workshops are beneficial in improving the knowledge and skills of the participants.

Topics Covered

• Different types of medical writing with specific focus on medicomarketing writing
• Understand the needs of a product manager
• Steps in medicomarketing writing
• How to find the right references?
• How to read and understand clinical trial paper?
• How to write booklets, newsletter, brochures, teaser campaigns, detail aid, training manuals, Product monographs, advisory board meetings, Key opinion leader based symposium inputs, patient education leaflets, and tear-offs.

Who should attend

The program is drafted for graduates, postgraduates in pharmacy, medicine, dental medicine
B Pharm, M Pharm, Pharm D,
M Sc


Pharmacy, medical or lifescience background

What you need to bring


Key Takeaways

Training manual
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About the Trainer


M Pharm with more than 10 year experience in medicomarketing writing

Written review articles (for both medicomarketing and journal publication); sales training literature; clinician training literature; slide kits; patient education literatures; international speaker brochures, interactive CDs, leaflets, summary booklets etc.
Copyediting is one of my core competencies. Over period of time, I have acquired the skills for copyediting. Inclination to copyediting stems from my inherent nature of ensuring delivery of qualitative scientific inputs.
Besides writing and copyediting, training new medical writers also turned out to be my cup of tea. Without much difficulty, I have developed the attitude and skill to train medical writers. In fact, more than writing, I believe that training is most challenging and satisfying job.
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Course Id: 8583