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Digital Marketing

Malleshpalya, Bangalore

10,000

No Reviews Yet
0 Interested

About the Course


The digital revolution has not just arrived, it has well and truly settled in. Traditional communications channels have mutated, fragmented and diversified to create a spectrum of media experiences that give consumers unparalleled options and freedom of choice.

Working on Non Paid Results. SEO&PPC Activities and some more tips on Making Money through Online

Topics Covered

Digital Marketing
1. What is Digital Marketing?
2. Digital Marketing Awareness.
3. Traditional vs Digital
4. Internet Marketing
5. Paid, Organic, Local Listing and Business Place.
6. Clear Idea about Web Technologies
7. Diff. Between Blogs/websites/portals
8. Domain Tlds
9. Types of Web Hosting

SEO
1. Search Engine Algorithm & LSI
2. Crawlers/Boots/Robots/Spiders
3. Htaccess
4. Robots.txt
5. Sitemap.xml
6. Search Engines and Directories
7. Important Search Engines and Directories
8. Crawling, Indexing and Serving
9. Key Audiences for Your Site
10. The Definition of Search Engine Compatibility
11. What is Search Engine Optimization?
12. Understanding the SERP
13. How Search Engines Rank Pages
14. Web Site Relevancy Factors
15. Keywords Research and Analysis
16. Introduction to Keyword Research
17. Business Analysis
18. Types of Keywords
19. Keywords Analysis Tools
20. Competition Analysis
21. Preparing a Keyword List for Project
22. Localized Keywords Research
23. On page Optimization
24. Url Structure
25. How Select Domain(keyword based, Relevancy, Branding)
26. Types of Domain Tlds
27. Meta Title
28. Meta Description
29. Meta Keywords
30. Uses of Header Tags
31. Images Tags and Image Optimization
32. Anchor Links(inbound and Out bound Links)
33. Content Optimization
34. Seo Content Rules and Regulation
35. (Keyword Density, Keyword Proximity, Keyword Prominence)
36. URL Rewriting Techniques (301, 302)
37. Robot.txt File
38. Site Maps Creation(Html Sitemaps and Xml Sitemaps)
39. Uses of Canonicalization
40. Alexa Rank
41. Page Rank
42. Panda Update and its Importance
43. Navigation and Usability
44. Site navigation
45. Improving User Experience
46. Information Architecture
47. Code to Text
48. Html validation
49. Off page Optimization
50. Back links Submissions Rules and Regulations(dos and don’ts)
51. How to Spy on your Competition with deadly Effectiveness.
52. Types of Linking Methods
53. One way links, Two Way link(reciprocal Links) and Three Way Links
54. Submission to search engines
55. Directory Submission
56. Book Marking Submission
57. Forums Profile Links Creation
58. Forums Submission, Forums Commenting and Signature
59. Classified Submission
60. Article Creation and Submission
61. How to write Press Release
62. Press Release submission
63. Content Network site submission
64. Web2.0 Pages Creation
65. Blog Commenting
66. Advanced Link Baiting
67. Video Submission and Optimization
68. Penguin Update
69. Humming Bird
70. Latest Updates about SEO Algorithms
71. Webmaster Tools
72. Google Analytics
73. Emd, Pmd, Payday loan Algo
74. Social Media Optimization
75. Face book Business Page Creation
76. SEO Diagnostic & Audit
77. Editing & Optimizing pages

Unethical SEO
1. Black hat SEO
2. White Hat SEO
3. Grey hat SEO
4. Avoiding a Google Penalty
5. What are bad neighborhoods?
6. Identifying link farms and link networks
7. What is link spam?
8. Known triggers for Google penalties
9. Hidden text and content
10. Keyword stuffing
11. Recent Google anti-spam measures

Search Engine Advertising- PPC advertising
1. Advertising on Google adwords
2. Introduction to Ad Words – Google Ad words
3. Getting Started with Ad Words – How to set up account etc.
4. Targeting – Search, Contextual or placement
5. Creation of Effective Campaigns and Ad groups
6. Creation of Banners using Display Builders
7. Writing Compelling Ad Copies—Do’s and Don’ts
8. Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
9. Insertion of Google Conversion code and its importance in Effective Campaigning
10. Costs and Billing
11. Tracking Ad Performance
12. Optimizing Cost per Click
13. Optimizing Ad Performance – Optimize Account & landing page
14. The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
15. Google Analytics code study and Insertion
16. Google Analytics Report Study and Comprehension
17. Creating Multiple Report Types
18. Google Insights Study
19. Google Trends Study
20. Managing Client Accounts
21. Remarketing Tools

Advertising on Yahoo & Bing Search Engines

Social Media Marketing + Local Listing + Blogging + Affiliate Marketing +Wordpress + Adsense

Who should attend

Anyone who has passion towards Digital Marketing

Pre-requisites

There are no Pre Request

What you need to bring

Notebook, Laptop(Optional)

Key Takeaways

Complete knowledge on SEO.
Digital Marketing Awareness
Affiliate Marketing Tips
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About the Trainer

Ram Manohar picture

Ram Manohar

B.Tech


I am a Digital Marketing professional specializing in Inbound Marketing, SEO & SEM with 9 Years of total IT experience. I will provide Job-Oriented Course Material as well as Job tips.
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Course Id: 22302