The digital revolution has not just arrived, it has well and truly settled in. Traditional communications channels have mutated, fragmented and diversified to create a spectrum of media experiences that give consumers unparalleled options and freedom of choice. Working on Non Paid Results. SEO&PPC Activities and some more tips on Making Money through Online

Topics Covered

Digital Marketing 1. What is Digital Marketing? 2. Digital Marketing Awareness. 3. Traditional vs Digital 4. Internet Marketing 5. Paid, Organic, Local Listing and Business Place. 6. Clear Idea about Web Technologies 7. Diff. Between Blogs/websites/portals 8. Domain Tlds 9. Types of Web Hosting SEO 1. Search Engine Algorithm & LSI 2. Crawlers/Boots/Robots/Spiders 3. Htaccess 4. Robots.txt 5. Sitemap.xml 6. Search Engines and Directories 7. Important Search Engines and Directories 8. Crawling, Indexing and Serving 9. Key Audiences for Your Site 10. The Definition of Search Engine Compatibility 11. What is Search Engine Optimization? 12. Understanding the SERP 13. How Search Engines Rank Pages 14. Web Site Relevancy Factors 15. Keywords Research and Analysis 16. Introduction to Keyword Research 17. Business Analysis 18. Types of Keywords 19. Keywords Analysis Tools 20. Competition Analysis 21. Preparing a Keyword List for Project 22. Localized Keywords Research 23. On page Optimization 24. Url Structure 25. How Select Domain(keyword based, Relevancy, Branding) 26. Types of Domain Tlds 27. Meta Title 28. Meta Description 29. Meta Keywords 30. Uses of Header Tags 31. Images Tags and Image Optimization 32. Anchor Links(inbound and Out bound Links) 33. Content Optimization 34. Seo Content Rules and Regulation 35. (Keyword Density, Keyword Proximity, Keyword Prominence) 36. URL Rewriting Techniques (301, 302) 37. Robot.txt File 38. Site Maps Creation(Html Sitemaps and Xml Sitemaps) 39. Uses of Canonicalization 40. Alexa Rank 41. Page Rank 42. Panda Update and its Importance 43. Navigation and Usability 44. Site navigation 45. Improving User Experience 46. Information Architecture 47. Code to Text 48. Html validation 49. Off page Optimization 50. Back links Submissions Rules and Regulations(dos and don’ts) 51. How to Spy on your Competition with deadly Effectiveness. 52. Types of Linking Methods 53. One way links, Two Way link(reciprocal Links) and Three Way Links 54. Submission to search engines 55. Directory Submission 56. Book Marking Submission 57. Forums Profile Links Creation 58. Forums Submission, Forums Commenting and Signature 59. Classified Submission 60. Article Creation and Submission 61. How to write Press Release 62. Press Release submission 63. Content Network site submission 64. Web2.0 Pages Creation 65. Blog Commenting 66. Advanced Link Baiting 67. Video Submission and Optimization 68. Penguin Update 69. Humming Bird 70. Latest Updates about SEO Algorithms 71. Webmaster Tools 72. Google Analytics 73. Emd, Pmd, Payday loan Algo 74. Social Media Optimization 75. Face book Business Page Creation 76. SEO Diagnostic & Audit 77. Editing & Optimizing pages Unethical SEO 1. Black hat SEO 2. White Hat SEO 3. Grey hat SEO 4. Avoiding a Google Penalty 5. What are bad neighborhoods? 6. Identifying link farms and link networks 7. What is link spam? 8. Known triggers for Google penalties 9. Hidden text and content 10. Keyword stuffing 11. Recent Google anti-spam measures Search Engine Advertising- PPC advertising 1. Advertising on Google adwords 2. Introduction to Ad Words – Google Ad words 3. Getting Started with Ad Words – How to set up account etc. 4. Targeting – Search, Contextual or placement 5. Creation of Effective Campaigns and Ad groups 6. Creation of Banners using Display Builders 7. Writing Compelling Ad Copies—Do’s and Don’ts 8. Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques 9. Insertion of Google Conversion code and its importance in Effective Campaigning 10. Costs and Billing 11. Tracking Ad Performance 12. Optimizing Cost per Click 13. Optimizing Ad Performance – Optimize Account & landing page 14. The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc. 15. Google Analytics code study and Insertion 16. Google Analytics Report Study and Comprehension 17. Creating Multiple Report Types 18. Google Insights Study 19. Google Trends Study 20. Managing Client Accounts 21. Remarketing Tools Advertising on Yahoo & Bing Search Engines Social Media Marketing + Local Listing + Blogging + Affiliate Marketing +Wordpress + Adsense

Who should attend

Anyone who has passion towards Digital Marketing

Pre-requisites

There are no Pre Request

What you need to bring

Notebook, Laptop(Optional)

Key Takeaways

Complete knowledge on SEO. Digital Marketing Awareness Affiliate Marketing Tips