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Digital Marketing Training

LIVE
15 reviews
45 Hours

Course offered by Veerasekar

22 reviews

Syllabus: SEO & SEM & SMO& SMM & E-Mail Marketing 

Topics Covered: SEO Training Module Introduction to Search Engine Optimization (SEO). Internet marketing Web Promotion How to create Website Home page What is Search Engine Optimization? How to Use Search Engine Optimization Generate Traffic to your page Introduction to Social media marketing Need of Search Engine Optimization Site Design & Development â?? SEO Factors On Page Optimization Titles Heading Tags in Contents Link Title Tag Description Meta Tags Keywords Content of webpage Keyword Analysis Keyword Proximity Keyword Density Internal Link Building Internal Link Structure Image Alt Tags Header Keyword Optimization Footer Keyword Optimization Logo Optimization Robots file Anchor Text Page URL renaming/re-writing Webmaster tools Web Page Size Web Page Weight / Rank Off Page Optimization Submission to search engines Directory Submission
InBound Links Blog and Article writing Forums and social media optimization Video Optimization News and Press Relaease Article Submissions Directory Links Search Engines Social Bookmarking Social Networking Press Release Classifieds Viral Marketing Free Backlink Creation Blog Creation Submit Blog Create Webpages Email marketing Attractive Designs and Patterns Content Writing and Copyrighting Call to Action Copyscape and Duplicate Content Issues SITE MAPS XML Sitemap Regional + Local + International
Google AdWords

- PPC Advertising (Google AdWords)
- Introduction to Paid Marketing
- Google Account setup
- Interface Tour and Billing Settings
- Account Structure
- Campaigns settings
- AdGroup setup
- Keyword Match Types
- Keyword Research Tools
- Understanding Ad Auction
- What is Quality Score
- Factors to improve Quality Score
- Types of CPCâ??s
- Bidding strategies
- Ad Formats
- Ad Guidelines
- Ad Extensions
Display Advertising
- What is Display Advertising
- How Display Ads Works
- Benefits of Display Advertising
- Creating a Display Campaign
- Bidding Strategies
- Targeting Option in Display Network
- Keyword Based
- Interest and Remarketing
- Topics
- Placements Targeting
- Demographics
- Ad Formats and Sizes
- Examples of Good and Bad Ads
- Display Ad Builder
- Display Planner Tool
- Display campaign reporting
- Conversion Tracking 4.3 Remarketing in AdWords
- Benefits of Remarketing Strategy
- Building Remarketing List & Custom Targets
- Creating Remarketing Campaign
Google AdWords Certification
- Introduction to Certifications
- Types of Certifications
Google Webmaster Tools
- Introduction to Google Webmaster Tools
- Adding your website
- Search queries
- Links to your website
- Keywords
- Internal links
- Crawl errors
Google Analytics 6.1 Introduction
- What is Analytics?
- Importance of Analytics for Business
- Popular Analytics Softwareâ??s
- Key Performance Metrics [KPI] in Analytics - Visits and Users - Time on Page / Site - Bounce Rate - Exit Rate - Conversion Rate Engagement
- Introduction to Google Analytics
- Installing Analytics code in site
- Analytics account structure
- Real Time Reports
- Settings in Analytics
Traffic Reports
- Traffic source overview
- SEO Traffic
- AdWords Traffic
- Social Traffic
- Campaigns
Behavior Reports
- Behavior Overview
- Site Content
- Site Speed Analysis
- In page Analytics
- Experiments A/B Testing
Social Media Marketing
- Introduction to SMM
- What is Social Media?
- SMM Vs. SMO
- Benefits of using SMM
- Social Media Statistics
- Why use Social Media Marketing
- Social Media Strategy
- Impact of Social Media on SEO
Facebook Marketing
- Facebook account setup
- Personal account properties
- Facebook marketing strategy
- Competition analysis
- Facebook business page setup
- Types of Business pages
- Cover photo designing
- Increase the Likes to page
- Page management options
- Types of Posts and Statistics
- Dimensions in Posts
- Creating a post strategy
- Examples of Creative Posts
- User engagement metrics
- Facebook Insights
- Facebook Groups
Facebook Advertising
- What is Facebook Advertising
- Types of Promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding Strategies
- Ad Formats
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
Email Marketing
What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Softwareâ??s
- Introduction to Mail Chimp
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Import subscribers in list
- Types of Email marketing campaigns
- Creating an Email Campaign
- What is Newsletter
- Design a Newsletter
- Reports

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About the Trainer

Veerasekar picture

5 Avg Rating

22 Reviews

50 Students

10 Courses

Veerasekar

BCA

6 Years of Experience

Exp Digital Marketing Domain since 5 Years.

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Reviews (15)

4 out of 5 15 reviews

Veerasekar https://p.urbanpro.com/tv-prod/member/photo/4322737-small.png Wilson Garden
5.00515
Veerasekar
V

Digital Marketing Training

"I learned Google ads, social media ads, and google analytics. he taught every subject to me very easily and clear. He took a class at my comfortable time. Now I am capable to run digital ads on my own and he's available at any time to make clear my doubts after the course completed. "

Veerasekar
K

Digital Marketing Training

"Best training available on urban pro. Would suggest to take training from Veerasekar for digital marketing. "

Veerasekar
K

Digital Marketing Training

"I studied digital marketing to him during lockdown days. It was very useful and easily understandable. Also he helped me even after the class got over. Thank you so much sir. "

Veerasekar
S

Digital Marketing Training

"I like the experience of learning with sekar, he is friendly teacher and managed to learn and understand digital marketing processes. "

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4 out of 5 15 reviews

Veerasekar https://p.urbanpro.com/tv-prod/member/photo/4322737-small.png Wilson Garden
5.00515
Veerasekar
V

Digital Marketing Training

"I learned Google ads, social media ads, and google analytics. he taught every subject to me very easily and clear. He took a class at my comfortable time. Now I am capable to run digital ads on my own and he's available at any time to make clear my doubts after the course completed. "

Veerasekar
K

Digital Marketing Training

"Best training available on urban pro. Would suggest to take training from Veerasekar for digital marketing. "

Veerasekar
K

Digital Marketing Training

"I studied digital marketing to him during lockdown days. It was very useful and easily understandable. Also he helped me even after the class got over. Thank you so much sir. "

Veerasekar
S

Digital Marketing Training

"I like the experience of learning with sekar, he is friendly teacher and managed to learn and understand digital marketing processes. "

Veerasekar
B

Digital Marketing Training

"Good teaching,he easily understand the student mentality and teach the concepts easily. I rated 5 star to him and I undergone full digital marketing course and he will clarify your doubts clearly. "

Veerasekar
R

Digital Marketing Training

"The way of teaching is very good while training the real word example with hands-on sessions that help me to understand better. "

Veerasekar
G

Digital Marketing Training

"He is very good in teaching and making the student understand in a simple way, Thank u so much, sir. This feedback was from our student. "

Veerasekar
D

Digital Marketing Training

"The best trainer I have ever seen. He can change a person 0 to 100. From my personal experience I just want to say about veerasekar sir, he is the best trainer,best mentor,best teacher, trustable person. The master of SEO. I would like to say Thank you so much sir for your support. "

Veerasekar
P

Digital Marketing Training

"Nice person, good teaching ability. Nice situation awareness,smart and timely response. Productive output. "

Veerasekar
H

Digital Marketing Training

"He is very genuine and strong in subject knowledge. I got to learn so many things very quickly about on page and off page, google AdWords, analytics. "

Veerasekar
S

Digital Marketing Training

"I took classes from Veer Ji for Digital Marketing. The classes were interesting and practical which allowed me to understand the topic well. If someone is looking for a DM trainer then I would recommend him. Thanks. "

Veerasekar
S

Digital Marketing Training

"The training sessions are very much detailed and job oriented. His way of teaching and delivering knowledge is very easy and anyone could understand him easily. He has huge practical industry level experience. The training provided was really good and beneficial. I highly recommended him for Digital Marketing training. "

Veerasekar
A

Digital Marketing Training

"I contact digital Marketing training from him. It was very helpful in real time implement. He help me out in my project get more visibility.. Thank you. "

Veerasekar
V

Digital Marketing Training

"He is giving real time practice experience. Every task from I practice also able to implement in my websites. "

Veerasekar
A

Digital Marketing Training

"It was a very good session and real time experience. It was helpful to start new blog website, he used many advanced tools, which is going on currently. I was very happy to work with him. "

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