What is Digital Marketing?

1. How is it different from traditional marketing? iii. ROI between digital and traditional marketing iv.      E-Commerceanditsimportance
2. v. Whereisdigitalmarketingapplicable?
3. v Howcancompanies succeed in using digital marketing tools and techniques?

vii.      New trends and current scenario in digital marketing 

viii.      Diagnosis of present online business

1. HowdoesdigitalmarketinghelpMSME’s?
2. Analysis of online marketing and promotion plan of companies
3. Various stages of digital marketing

xii.      Step by step guide to digital marketing

2.SEARCH ENGINE OPTIMIZATION

Introduction to SEO

1. What is search engine optimization?
2. Importance of SEO in digital marketing

iii.      How can search engine impact the brand and sales of a company?

1. Howdoessearchenginealgorithm work?
2. v. Components of search engine
3. v Differenttypesof search engine vii. Operators used in search engine 
4. viii.      Algorithms used in search engine

Researchandanalysisof keywords

1. What are keywords?
2. Importance of keywords in SEO

iii.      Analysis of keywords of a particular website iv.      Differenttypesofkeywords

1. v. Research on keywords
2. v Analysis of keywords using google ad words vii. Competitor analysis

viii.      Fittingrightkeywords into the website

OnPage Optimization

1. What is on-page optimization in SEO
2. Weblayoutstructure

iii.      Differencebetweenstaticanddynamicwebsite iv.      Domainnameoptimization

1. v. File name and folder name optimization v Titletagoptimization

vii.      Metatagsoptimization

viii.      Howtowritemetadescription ix.                 Header and footeroptimization x.        Contentwritingfor SEO

1. Sitemaps submission xii. ImageOptimization xiii.      URLoptimization

xiv.      Dynamic siteoptimizationtechniques xv.      Wordpress SEO

xvi.      BlackhatSEOtechniques

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