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April Morning

3 Reviews

J P Nagar, Bangalore

Course ID: 376212

J P Nagar, Bangalore

Students Interested 0 (Seats Left 0)

₹ 11,998 onwards

Digital Marketing Specialist

3 Reviews

About the Course

Digital Marketing Course Summary/Course Flow:

 Basic Website Development Process and terms.

 SEO
o Google Keyword Planner
o On-Page
o Off-Page
o Google Analytics
o Google Search Console
o Competitor SEO Analysis ( Using premium Tools, Ahrefs, SEM R, Etc) o Website Audit

 SEM ( Search Engine Marketing )
o Search Ads Creation and Process
o Display Ads Creation and Process
o Videos Ads Creation and Process
o Shopping Ads Creation and Process o Remarketing Creation and Process o Overall Setup Creation and Process

 SMO ( Social Media Optimization)
o Create Facebook official Page-> Organic Promotion o Create Linked in Official Page-> Organic Promotion o Create Twitter official account-> Organic Promotion o Create Instagram Account-> Organic Promotion
o Create YouTube Channel-> Organic Promotion

 SMM ( Social Media Marketing )

o Create Facebook official Page-> Paid Promotion->Remarketing Promotion o Create Linked in Official Page-> Paid Promotion
o Create Twitter official account-> Paid Promotion
o Create Instagram Account-> Paid Promotion

o Create YouTube Channel-> Paid Promotion  Email Marketing:-

o Creating Email Campaign and Promotion

  •   Resume Preparation Support

  •   Real time Project Case history

  •   Google Certification (optional)

  •   Real time project implementation Support ( For your All query- with in 24 hours to 48

    hours). ************************************************************************* *************************************************************************

( Search Engine Optimization )

Syllabus: SEO & SEM &SMO&SMM&E- Mail Marketing- Details Plan


Topics Covered: SEO Training Module

o Introduction to Search Engine Optimization (SEO). Internet marketing

o Web Promotion
o How to create Website Home page
o What is Search Engine Optimization?
o How to Use Search Engine Optimization Generate Traffic to your page o Introduction to Social media marketing Need of Search Engine


Optimization
o Site Design & Development – SEO Factors

On-Page Optimization

o Titles
o Heading Tags in Contents Link Title Tag o Description Meta Tags Keywords
o Content of webpage


Keyword Analysis o Keyword Proximity

Keyword Density
o Internal Link Building Internal Link Structure Image Alt Tags
o HeaderKeyword Optimization Footer Keyword Optimization Logo Optimization o Robots file Anchor Text
o Page URL renaming/re-writing


Webmaster tools
o Web Page Size
o Web Page Weight / Rank


Off-Page Optimization

o Submission to search engines Directory Submission

o InBound Links
o Blog and Article writing
o Forums and social media optimization Video Optimization o News and Press Relaease Article 

Submissions
o Directory Links Search Engines
o Social Bookmarking Social Networking
o Press Release Classifieds
o Viral Marketing

o Create Webpages Email marketing
o Free Backlink Creation Blog Creation

o Submit Blog
o Attractive Designs and Patterns

o Content Writing and Copyrighting Call to Action
o Copyscape and Duplicate Content Issues SITE MAPS o XML Sitemap
o Regional + Local + International


Google AdWords

o PPCAdvertising(GoogleAdWords) o IntroductiontoPaidMarketing
o GoogleAccountsetup
o InterfaceTourandBillingSettings o AccountStructure

o Campaignssettings
o AdGroupsetup
o KeywordMatchTypeResearchTools

o Understanding Ad Auction
o What is Quality Score
o Factors to improve Quality Score o Types of CPC’s
o Bidding strategies
o Ad Formats
o Ad Guidelines
o Ad Extensions


Display Advertising

o What is Display Advertising
o How Display Ads Works
o Benefits of Display Advertising
o Creating a Display Campaign
o Bidding Strategies
o Targeting Option in Display Network o Keyword Based
o Interest and Remarketing
o Topics
o Placements Targeting
o Demographics
o Ad Formats and Sizes
o Examples of Good and Bad Ads

o Display Ad Builder
o Display Planner Tool
o Display campaign reporting
o Conversion Tracking 4.3 Remarketing in AdWords o Benefits of Remarketing Strategy
o Building Remarketing List & Custom Targets

o Creating Remarketing Campaign

Google AdWords Certification

o Introduction to Certifications o Types of Certifications

Google Webmaster Tools

o Introduction to Google Webmaster Tools o Adding your website
o Search queries
o Links to your website

o Keywords
o Internal links o Crawl error


Google Analytics Introduction

o What is Analytics?
o Importance of Analytics for Business
o Popular Analytics Software’s
o Key Performance Metrics [KPI] in Analytics ○ Visits and Users ○ Time on Page / Site o Bounce Rate ○ Exit Rate ○ Conversion Rate Engagement
o Introduction to Google Analytics
o Installing Analytics code in site
o Analytics account structure
o Real Time Reports
o Settings in Analytics

o Traffic source overview o SEO Traffic
o AdWords Traffic


Traffic Reports

o Social Traffic o Campaigns

o Behavior Overview o Site Content
o Site Speed Analysis o In page Analytics

o Experiments A/B Testing


Behavior Reports

o Introduction to SMM
o What is Social Media?
o SMM Vs. SMO
o Benefits of using SMM
o Social Media Statistics
o Why use Social Media Marketing o Social Media Strategy

o Impact of Social Media on SEO


Facebook Marketing

o Facebook account setup
o Personal account properties
o Facebook marketing strategy
o Competition analysis
o Facebook business page setup
o Types of Business pages
o Cover photo designing
o Increase the Likes to page ,Page management options o Types of Posts and Statistics
o Dimensions in Posts
o Creating a post strategy
o Examples of Creative Posts
o User engagement metrics
o Facebook Insights
o Facebook Groups

o What is Facebook Advertising


Social Media Marketing

Facebook Advertising

o Types of Promotions
o Audience Targeting
o Advanced Audience Targeting o Bidding Strategies
o Ad Formats
o Ad Dimensions and Rules
o Remarketing Strategy
o Conversion Tracking

o What is Email Marketing?


Email Marketing

o Importance of Email Marketing
o Popular Email Marketing Software’s o Introduction to Mail Chimp
o Account setup and settings
o Emailmarketingstrategy
o Creating a Subscriber List
o Import subscribers in list
o Types of Email marketing campaign

Date and Time

Not decided yet.

About the Trainer

Veerasekar picture

4.94 Avg Rating

17 Reviews

41 Students

10 Courses

Veerasekar

BCA

6 Years of Experience

Exp Digital Marketing Domain since 5 Years.

Student Feedback

5.0

Average Rating

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Reviews

R

Royal Kapoor

He is amazing. Cleared all the concepts with very easy and understandable way using live examples. Thank you so much for your support. Highly recommended to all. Has good grip in the concept.

S

Subhendu De

An effective trainer to exceed my expectations. Before joining his online session, I was inexperienced in SEO. The only source of learning was YouTube and online sites. Joining his online session apparently structured the learning process. He is very methodical and tried understanding my requirement to prepare an overall topic of contents customized for my need. Very disciplined and listens the queries before answering them. I would highly recommend him for learning SEO.

S

Sukumar

I have learned many things from him, he shared very valuable knowledge with me. I was highly beneficial by his classes. He is very dedicative to help many entrepreneurs.

Discussions

Veerasekar picture

Veerasekar

Digital Marketing Specialist

3 Reviews

Students Interested 0 (Seats Left 0)

₹ 11,998 onwards

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Veerasekar

Digital Marketing Specialist

3 Reviews

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