Make a Career in Digital Marketing

Digital marketing is a specialist domain which uses digital media, primarily the internet, to promote a company’s services and products.

In simple words, digital marketing is a process where marketing is done using media channels such as websites, social media, mobile, blogs and email in order to promote business and improve the company’s interaction with the potential customers.

Note: Besides using its own website for digital marketing, a company can also use the websites which are visited by the target customers (by paying for advertising).

Tasks of a Digital Marketing Professional

A digital marketing professional can be required to do a number of tasks. Some of them are:

• Maintaining the websites by writing and updating content.
• Doing analysis and then preparing a report on web traffic on the website.
• Promoting the website using social media channels like Twitter, Facebook, Google plus etc.
• Working with web designers for creating optimized website design.
• Performing Search Engine Optimization (SEO) for the company’s website.
• Making marketing strategies and handling budgets.
• Promoting the website by using e-mails, newsletters and sms.

The Digital Marketing Domain

• Analytics

Analytics is the field of measuring business metrics like the website’s traffic, email open rates, social media engagement etc. Analytics also involves finding and then implementing the ways which help increasing the customer base. Analytics helps in determining and comparing the ROI (Return On Investment) in social media, blogging, email marketing and accomplishing their business goals.

• Search Engine Optimization

Search Engine Optimization (SEO) is a process of optimizing a website for achieving better ranking on the search engine results. This involves optimizing keywords and back-linking for improving the website’s traffic and popularity over the internet. Social Media Marketing is also a key component of SEO.

• Social Media Marketing

It is a process of using the leading social networking sites like Facebook, Google Plus and Twitter for advertising the website. The importance of social media can be well understood from the fact that around 97% of all 18 to 25 year olds use social media networks. By having a page on a social media channel like Facebook,  companies can promote services by having a direct interaction with their targeted audience.

• Email Marketing

It is a process to reach the potential customers directly via electronic mail.  The information regarding a company’s services is sent out to thousands of customers. This is undoubtedly a very low cost marketing process as compared to other advertising procedures. Email marketing also involves keeping track of how many emails are opened by the customers and how much traffic the website gets after sending out the emails.

• Mobile Marketing

Mobile marketing is a process wherein a company uses the customer’s phone number to send advertisements in the form of text messages. Although most of the people are reluctant to share their cell phone numbers with companies,  mobile marketing is often done either by requesting it as part of service delivery or by assuring benefits for the subscribers.

Eligibility

There is no specific qualification requirement to become a Digital Marketing Professional. Even though, companies might prefer to hire candidates from business or marketing related domains, but the opportunities for candidates from other domains are also large in number. Analytical skills and commercial awareness are two primary requisites to be hired as a Digital Marketing professional. Companies prefer to hire candidates with skills in domains like SEO, Analytics, Email marketing, Content Writing etc.

Make a Career in Digital Marketing

Almost every enterprise, big or small, is focusing on digital marketing to expand their customer base. The Digital Marketing industry is India is growing rapidly and the employment opportunities in Digital Marketing are in abundance.

A lot of institutes are providing quality training in Digital Marketing and it is highly recommended to join a training class. If you’re interested in Digital Marketing you can post your Digital Marketing training requirement here. If you’re in Bangalore and looking for an online course for Digital Marketing click here.