The course is divided into 5 modules and into 60 hours.

We start with Search Engine Optimization where we learn and understand in depth about Search Engines and how to optimize to get best results for our websites and businesses. The module is the foundation for all things digital and will be conducted in 15 hours.

 

In the 2nd module we learn about Search Engine Marketing where we explore different paid promotions that can be done in Search Engines. Module will be conducted in 15 hours with access to live accounts.

In the 3rd module we learn about getting traffic through Social Media Channels via organic and paid marketing. Module will be conducted in 12 hours.

In the 4th module we learn how to engage users via email marketing. Module will be conducted in 6 hours.

In the 5th module we learn about inbound marketing where we explore about site design, structure and different methodologies we can use to increase the engagement with our existing and new users.