SEO Training Classes
What you learn from here?
Module 1: Introduction to SEO
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Understanding Search Engines
- How search engines work
- Major search engines (Google, Bing, Yahoo)
- Search engine algorithms
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Importance of SEO
- Benefits for businesses
- SEO vs. Paid Advertising
- Organic vs. Inorganic traffic
Module 2: On-Page SEO
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Keyword Research
- Importance of keywords
- Tools for keyword research
- Long-tail keywords
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On-Page Optimization
- Title tags, meta descriptions, headers
- URL structure
- Image optimization
- Internal linking
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Content Optimization
- Creating high-quality content
- Content length and readability
- Duplicate content issues
Module 3: Technical SEO
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Website Structure and Navigation
- URL structure
- XML sitemaps
- Breadcrumbs
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Website Speed and Performance
- Importance of page speed
- Tools for performance measurement
- Mobile optimization
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Crawling and Indexing
- Robots.txt
- Canonical tags
- Handling duplicate content
Module 4: Off-Page SEO
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Link Building
- Importance of backlinks
- Types of backlinks
- Link building strategies
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Social Media and SEO
- Social signals
- Social media platforms for SEO
- Creating shareable content
Module 5: SEO Analytics and Tools
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Google Analytics
- Setting up an account
- Key metrics to track
- Analyzing user behavior
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SEO Tools
- Google Search Console
- SEMrush, Moz, Ahrefs
- Rank tracking tools
Module 6: SEO Strategy and Planning
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Developing an SEO Strategy
- Setting goals and objectives
- Competitor analysis
- Creating an SEO plan
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Local SEO
- Importance for local businesses
- Google My Business optimization
- Local citations
Module 7: SEO Updates and Trends
- Staying Updated
- Following industry blogs and news
- Adapting to algorithm changes
- Emerging trends in SEO
Module 8: Case Studies and Practical Exercises
- Practical Application
- Hands-on exercises
- Analyzing real-world SEO cases
- Implementing SEO strategies
Assessment and Certification
- Evaluation
- Assignments and quizzes
- Final project
- SEO certification