Rituraj Bidwai

More than 17 years experience in Marketing and Brand Communication with specialization in Digital.

My last stint was Digital Marketing Head of "SOBHA Developers" and it's furniture/home decor ecommerce business "Metercube". I have achieved more than 80% reduction in CPL and CPQL for 60% of the portfolio along with increase in lead quantity and quality improvement. I have managed end to end portfolios of brand awareness including ATL, BTL.

Astute understanding of various digital marketing channels coupled with solid technical knowledge gives me an edge in implementing brand related campaigns derived from the overall business objectives. Data is an integral part of my work style ensuring a fair balance of execution and result KPIs, important for any strategy to be successful.

The work done during my stint with Godrej won awards at “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”.

Featured amongst the Top 50 Smartest Digital Marketing Leaders in the country as on Mar 2022 by CMO Asia and Digital World Marketing Congress.

Relevant areas of core strengths - Brand Strategy, Marketing Planning, Consumer Insights, Media Planning, Consumer Journey Mapping, CRM, Digital strategy in Search, Social, Mobile, User Experience on web and mobile, Analytics mapping on Search and Social channels, SEM, Online Reputation Management, SEO, Data Science, Machine Learning.