e-Merchant Academy’s one day workshop on Google Adwords, DFA & DFP will add great value to those who are entirely new to Google AdWords as well as to those advertisers who have earlier created an Ad Words account but are not sure about how to best optimize and manage campaigns for maximum results or returns.

Topics Covered

Work Shop Covers • What is Search Engine Advertising • Understanding Google AdWords • Best practices to set up AdWords structure • How to set up conversion tracking • How to target the Search & Display Networks • How to get the best results with Google's advanced targeting features • Best practice guidelines for setting up Ad Extensions • How to maintain top position on Google's paid search • Best practices for writing ad copy • Understanding Double Click Ad Exchange • Difference between Google Adwords & DoubleClick Search • How to Setup DoubleClick for Advertisers • How to Setup DoubleClick for Publishers • How to run DoubleClick Search campaign • How to set up DoubleClick campaign manager • How engine accounts work in DoubleClick • How to Manage DoubleClick bids

Who should attend

Beginners/Freshers/Students/Advertisers/Marketers/Business Owners

Pre-requisites

Nothing

What you need to bring

Nothing

Key Takeaways

Ability to Manage Google Adwords campaign and Double Click bids for optimal results