Introduction to SEO:

Definition and importance of SEO
How search engines work
Evolution of search engine algorithms

Keyword Research:

Importance of keywords in SEO
Tools for keyword research
Long-tail keywords and semantic search

On-Page SEO:

Title tags, meta descriptions, and header tags
URL structure and optimization
Content optimization and quality
Image optimization

Technical SEO:

Website structure and navigation
XML sitemaps and robots.txt
Page speed optimization
Mobile optimization

Off-Page SEO:

Backlink building strategies
Social signals and social media optimization
Online reputation management

Local SEO:

Google My Business optimization
Local citations and reviews
Local link building

SEO Tools:

Google Analytics setup and analysis
Google Search Console
SEO auditing tools
Keyword tracking tools

SEO Content Strategy:

Content planning and creation
Blogging for SEO
Content promotion strategies

User Experience (UX) and SEO:

Importance of UX in SEO
Site architecture and navigation
Mobile-friendliness

E-commerce SEO:

Product page optimization
Category pages and navigation
SEO for online stores

Structured Data and Schema Markup:

Understanding structured data
Implementing schema markup
Rich snippets and featured snippets