CertifiedDigital Marketing Strategy Training Classes
What you learn from here?
Module 1: Introduction to Digital Marketing
- Understanding the Digital Marketing Landscape
- Evolution of Marketing in the Digital Age
- Importance of Digital Marketing in Today's Business Environment
Module 2: Building a Solid Foundation
- Marketing Fundamentals
- Buyer's Journey and Customer Lifecycle
- Setting SMART Marketing Objectives
Module 3: Market Research and Target Audience
- Conducting Market Research Online
- Creating Buyer Personas
- Identifying and Understanding Target Audience
Module 4: Website Optimization and User Experience
- Importance of a Responsive Website
- User Experience (UX) and User Interface (UI) Design Principles
- Conversion Rate Optimization (CRO)
Module 5: Search Engine Optimization (SEO)
- Basics of SEO
- On-Page SEO Optimization
- Off-Page SEO Optimization
- SEO Tools and Analytics
Module 6: Content Marketing
- Content Strategy Development
- Content Creation and Distribution
- Blogging and Article Writing
- Video Marketing
Module 7: Social Media Marketing
- Introduction to Social Media Platforms
- Creating and Implementing a Social Media Strategy
- Social Media Advertising
- Social Media Analytics
Module 8: Email Marketing
- Building an Email List
- Email Campaign Creation
- Automation and Segmentation
- Email Marketing Metrics
Module 9: Pay-Per-Click (PPC) Advertising
- Introduction to PPC Advertising
- Google Ads and Bing Ads
- Keyword Research and Ad Copywriting
- Ad Campaign Management and Optimization
Module 10: Analytics and Data-driven Decision Making
- Introduction to Google Analytics
- Setting Up Goals and Conversion Tracking
- Interpreting Analytics Data
- A/B Testing and Data-Driven Decision Making
Module 11: Mobile Marketing
- Mobile Advertising Strategies
- Mobile App Marketing
- SMS and Mobile Email Marketing
Module 12: Digital Marketing Trends and Future Outlook
- Emerging Technologies in Digital Marketing
- Staying Updated in the Digital Marketing Landscape
- Case Studies and Success Stories
Module 13: Digital Marketing Strategy Development
- Integrating Various Digital Marketing Channels
- Creating a Comprehensive Digital Marketing Plan
- Budgeting and Resource Allocation
- Measuring and Reporting ROI
Module 14: Practical Workshops and Projects
- Hands-on Exercises
- Case Studies
- Group Projects
Module 15: Certification and Assessment
- Final Exam or Project
- Certification of Completion
View this Course
Certified
You have 
