Furute

What Is FURUTE
The term Furute is coined by Ashay Shah, a business and life coach based in Pune, Maharashtra, India. The term is basically a combination of two Chinese words “Fu”, “Ru” and “Te”, a term from Confucianism, where:

“Fu” stands for good luck, happiness and fortune,

“Ru” stands for a scholar, a learned man or a guide, and

“Te” stands for a virtuous moral strength that a person can rely on in the times of distress.

Furute is a guide that gives you the strength to come out of distress and experience fortune and happiness.

Furute brings you fortune and happiness when you are gloomy, it becomes a guide and a teacher, when you don’t know what is happening and require learning, and it becomes your moral strength when you are in distress.
What Furute Does


Furute is also a business training, consulting and life coaching organization based in Pune. It was founded by Ashay Shah on January 18, 2013. The organization aims at transforming lives and helping people realize their dreams. Furute’s mission is to correct the flow of people’s lives. Furute strongly believes that no limitation is big enough to stop you from achieving what you really want; all you really need is the strength to guide you through your difficult times.