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ADVANCED SEARCH ENGINE OPTIMIZATION CERTIFICATION

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Kiwale, Ravet, Pune

Course ID: 42077

Kiwale, Ravet, Pune

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About the Course


ADVANCED SEARCH ENGINE OPTIMIZATION




Duration - 2 months | Classroom & online




 


 


A.    Introduction to search engines and website navigation


·         The evolution of search and search engines


·         How search works


·         Who needs SEO?


·         Different forms of digital marketing compared to SEO


·         Navigating to new websites to understand site structure


B.     Keyword research and discovery


·         Intro to the need for keyword research


·         The art of keyword research


·         Hands-on experience to the keyword research


·         Using various global licensed tools to perform keyword research


C.     On page elements


·         Metadata (Title, H1 tags and descriptions)


·         Content writing (anchor texts and internal linking)


·         Image optimization


·         URL â?? understanding and technical


·         Hands-on experience to create on page elements using global tools


D.    Off-page elements


·         Intro to the backlinks


·         Backlink acquisition process


·         Backlink review and control


·         Hands-on experience with doing backlink review and link acquisition


E.     Account management


·         Introduction to webmasters tool


·         Key metrics â?? clicks, impressions, CTR and average position


·         Introduction to â?? crawl status, crawl errors, etc.


·         How to communicate with Google


·         Fetch as Google


·         Sitemaps


·         Robots.txt


·         Disavow file


 


F.      Technical SEO & SEO reporting


·         Intro to duplicate content management


·         Intro to schema


·         Intro to nofollow, no index


·         URL errors


·         Using webmasters to report


·         Using analytics to report


·         Using global tools to report


Date and Time

Not decided yet.

About the Trainer

5 Avg Rating

1 Reviews

1 Students

4 Courses

Deepak Mankani

SEO Consultant

He has more than 5 years of experience in SEO & Analytics. His core skills are analytics, innovation, and business development. With a strong focus on ROI, he aims to develop future-proof strategies presenting both short & long term gains. Through highly targeted and thoroughly evaluated campaigns, my approach not only increases the volume of relevant traffic to a website but also increases the level of visitor interaction through increased conversions.

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