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ADVANCED GOOGLE ANALYTICS CERTIFICATION

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Kiwale, Ravet, Pune

Course ID: 42078

Kiwale, Ravet, Pune

Students Interested 0 (Seats Left 0)

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About the Course

 



 




 



 




ADVANCED GOOGLE ANALYTICS CERTIFICATION

Be a catalyst for your business by giving them data-driven insights with our 30 days' program on Advanced Google Analytics platform.







Duration - 1 month | Classroom & online


 


Introducing Google Analytics




  • Why digital analytics?




  • How Google Analytics works




  • Google Analytics setup




  • How to set up views with filters




 


The Google Analytics layout




  • Navigating Google Analytics




  • Understanding overview reports




  • Understanding full reports




  • How to share reports




  • How to set up dashboards and shortcuts




 


Basic Reporting




  • Audience reports




  • Acquisition reports




  • Behaviour reports




 


Basic Campaign and Conversion Tracking




  • Measuring Custom Campaigns




  • Tracking campaigns with the URL Builder




  • Using Goals to measure business objectives




  • Measuring AdWords campaigns




  • Course review and next steps




 




  1. Data Collection and Processing






  • Google Analytics data collection




  • Categorizing into users and sessions




  • Applying configuration settings




  • Storing data and generating reports




  • Creating a measurement plan




 


Setting Up Data Collection and Configuration




  • Organize your Analytics account




  • Set up advanced filters on views




  • Create your own Custom Dimensions




  • Create your own Custom Metrics




  • Understand user behavior with Event Tracking




  • More useful configurations                                                                                                                                                                                                                                                                  


Advanced Analysis Tools and Techniques




  • Segment data for insight




  • Analyse data by channel




  • Analyse data by audience




  • Analyse data with Custom Reports




 


Advanced Marketing Tools




  • Introduction to remarketing




  • Better targeting with Dynamic Remarketing




  • Course Summary











Date and Time

Not decided yet.

About the Trainer

5 Avg Rating

1 Reviews

1 Students

4 Courses

Deepak Mankani

SEO Consultant

He has more than 5 years of experience in SEO & Analytics. His core skills are analytics, innovation, and business development. With a strong focus on ROI, he aims to develop future-proof strategies presenting both short & long term gains. Through highly targeted and thoroughly evaluated campaigns, my approach not only increases the volume of relevant traffic to a website but also increases the level of visitor interaction through increased conversions.

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