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Kiwale, Ravet, Pune

Course ID: 42078

Kiwale, Ravet, Pune

Students Interested 0 (Seats Left 0)

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About the Course

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.


Introducing Google Analytics

  • Why digital analytics?

  • How Google Analytics works

  • Google Analytics setup

  • How to set up views with filters


The Google Analytics layout

  • Navigating Google Analytics

  • Understanding overview reports

  • Understanding full reports

  • How to share reports

  • How to set up dashboards and shortcuts


Basic Reporting

  • Audience reports

  • Acquisition reports

  • Behaviour reports


Basic Campaign and Conversion Tracking

  • Measuring Custom Campaigns

  • Tracking campaigns with the URL Builder

  • Using Goals to measure business objectives

  • Measuring AdWords campaigns

  • Course review and next steps


  1. Data Collection and Processing

  • Google Analytics data collection

  • Categorizing into users and sessions

  • Applying configuration settings

  • Storing data and generating reports

  • Creating a measurement plan


Setting Up Data Collection and Configuration

  • Organize your Analytics account

  • Set up advanced filters on views

  • Create your own Custom Dimensions

  • Create your own Custom Metrics

  • Understand user behaviour with Event Tracking

  • More useful configurations


Advanced Analysis Tools and Techniques

  • Segment data for insight

  • Analyse data by channel

  • Analyse data by audience

  • Analyse data with Custom Reports


Advanced Marketing Tools

  • Introduction to remarketing

  • Better targeting with Dynamic Remarketing

  • Course Summary


Date and Time

Not decided yet.

About the Trainer

5 Avg Rating

3 Reviews

3 Students

4 Courses

Deepak Mankani

Google certified Digital Marketing & Analytics Professional

He has more than 6 years of experience in SEO & Analytics. His core skills are analytics, innovation, and business development. With a strong focus on ROI, he aims to develop future-proof strategies presenting both short & long term gains. Through highly targeted and thoroughly evaluated campaigns, my approach not only increases the volume of relevant traffic to a website but also increases the level of visitor interaction through increased conversions.

He currently works as a Digital Marketing and Analytics Manager in one of a multi national companies in Pune and is a seasoned faculty at DnA Academy of Digital Marketing.


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