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Course type: Online Self Paced Class

Course ID: 14286

Course type: Online Self Paced Class

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About the Course

Let us help you get started! Our in-depth course can provide you with a comprehensive introduction on how to start your own business. This is your chance to take that exciting first step toward a new career as an entrepreneur! Do you have an idea to start your own internet business, or start your own home business? This course is an excellent starting point in learning the fundamentals every entrepreneur should understand and employ.

Topics Covered

Module 1: Being an Entrepreneur

Starting Your Business

What Is an Entrepreneur?

Opportunity Recognition

Characteristics of the Successful Entrepreneur

Income Statements: The Entrepreneur's Scorecard

Return on Investment

Inventions and Product Development

Financing Strategy: Borrow or Sell?

Module 2-Choosing a Business

Selecting Your Business

The Power of Positive Thinking

The costs of Starting and Operating a Business

What Is Marketing?

Advertising and Publicity

Cost/Benefit Analysis

Market Research

Basic Business Plan Review

Module 3: Running a Successful Business

Running a Business Successfully

Your Competitive Advantage: Tactics and Strategies

Keeping Good Records


Consumer Analysis

Developing Your Marketing Mix

Sole Proprietorships and Partnerships

The Production/Distribution Chain

Technology and Your Business

Module 4: Intermediate Business Skills

Business Communication

Product Quality

Cash Flow

From the Wholesaler's to the Trade Fair

Trade Fair Financials

Principles of Successful Personal Selling

Protecting Your Intellectual Property

Intermediate Business Plan Review

Module 5: Growing Your Business

What You Need to Know to Grow

Small Business and Government

Supply and Demand

Break-Even Analysis

Understanding Stocks

Math Tips to Help You Sell and Negotiate

The Advanced Sales Call

Franchising and Licensing: Capitalizing on Your Brand

Module 6: Advanced Business Skills

Dealing with Contracts

Raising Capital: Other People's Money

Venture Capital

Taxation for the Entrepreneur

Corporations: Limiting Liability

Putting the Right Management Team in Place

Bonds and Other Debt-Based Financing Strategies

Insurance and Other Operating Costs

Module 7: Business Ethics & Social Responsibility

Manufacturing: From Idea to Product

Future and Present Value of Money

Ethical Business Behavior

Building Good Personal and Business Credit

The Balance Sheet: A Snapshot of Your Business

Socially Responsible Business and Philanthropy

Building Lifelong Financial Relationships

Advanced Business Plan Review

Who should attend

Any one who would like to be an Entrepreneur, wish to start his own business.


Internet Access

Broadband or high-speed internet access is strongly recommended. Broadband includes DSL, cable, and wireless connections.

Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible.


Virtually all Windows-Mac hardware configurations and processors are acceptable.

1 GB RAM recommended


Operating Systems

Windows XP or Vista and Mac OS X 10 and higher

Web Browsers

Mozilla Firefox 2 and 3 (previous versions will work also)

Internet Explorer 6, 7 and 8

Safari is not currently recommended as it cannot display certain Moodle editing menus for both students and instructors

Media Plug-ins (These may be required depending on your course media-click on the links below to download the latest versions)

Adobe Flash Player

Adobe Acrobat Reader

Apple Quicktime

Windows Media Player

Real Player

PowerPoint Viewer (use this if you don't have PowerPoint)

What you need to bring


Key Takeaways

This course is an excellent starting point in learning the fundamentals every entrepreneur should understand and employ.

Entrepreneurial skills

Home business success

Types of available small businesses

The ingredients of a business plan

Marketing and research

Small business management

Managerial accounting

Budget planning

Duration 12 Months
Total course hours 150 HOurs

About the Trainer


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