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Social Media Marketing for Business

Social Media Marketing for Business

Online Self Paced Class

1,112
1 Reviews
0 Interested

About the Course


This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, this course will set the foundation to create your strategy and start the implementation.

Social Media is a continuously evolving realm with amazing potential for business communications. It is considered to be one of the best ways to build links, which in turn helps in achieving various business objectives. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.

However, since social media is continuously evolving, there is a constant need for the marketing professionals to stay updated on the latest happenings, which can further help them to manage their business impeccably. Therefore, this course will give you complete understanding on social media marketing and what are the strategies that should be implemented in your social media campaigns to achieve the desired results.

Some of the main objectives of this training are:

1. Understand the importance of Social Media for your business

2. Social Media implementation examples and case studies across various domain

3. Get started with Social Media Implementation

4. Get the Overview understanding of all Critical Social Media Channels

5. Certificate on Completion

Topics Covered

Chapter 1: SOCIAL MEDIA BASICS

Chapter 2: CASE STUDIES ON SOCIAL MEDIA USAGE

Chapter 3: GETTING STARTED WITH SOCIAL MEDIA

Chapter 4: SOCIAL MEDIA CHANNELS OVERVIEW

Who should attend

Sales and Business Development Professionals
Advertising & Marketing Professionals
CXOs
Brand Managers and Media Planners
Digital Marketing (SEO, PPC,SEM, Social Media) Professionals
Web Strategists
Product Managers
CRM Professionals
Management Students

Pre-requisites

Internet connection
Interest in Learning ammazing things

Key Takeaways

Over 28 lectures and 2 hours of content!
Optimize your presence on Social Media
Things to keep in mind while managing Social Media channles
Curriculum

Chapter 1 : Social Media Basics

  • What is Social Media 4.3

  • Social Media is Big and Active 4.38

  • Editorial Media Increasing Becoming Social 4.3

  • Negative Impact Created by Unsatisfied Customers 4.6

  • Impact Created by naive Unsatisfied Employee 6.8

  • Opportunity Loss by not being on social Media 3.22

  • What is Social Media -

  • Social Media is Big and Active -

  • Online world Getting More & More Social -

  • Negative Impact Created by Unsatisfied Customers -

  • Impact Created by naive Unsatisfied Employee -

  • Opportunity Loss by not being on social Media -

Chapter 2 : Case Studies on Social Media Usage

  • Examples Brand Building through social Media 3.6

  • Sales Through Social Media 2.7

  • CRM through Social Media 2.42

  • Example Internal Communication through Social Media 1.42

  • Examples Lead Generation through Social Media 2.78

  • Generating Referral Traffic through Social Media 2.2

  • Example Fund Raising through Social Media 2.1

  • ORM Example Apple Feedback on MouthShut 3.52

  • Brand Building through Social Media -

  • Sales Through Social Media -

  • CRM through Social Media -

  • Internal Communication through Social Media -

  • Lead Generation through Social Media -

  • Generating Referral Traffic through Social Media -

  • Fund Raising through Social Media -

  • ORM Example Apple Feedback on MouthShut -

Chapter 3 : Getting Started with Social Media

  • How to Start Social Media Overview 2.43

  • How to Select the Metric 3.33

  • How to Acquire Reach on Social Media 4.45

  • What Returns to Expect from Social Media 5.03

  • Which Business Objectives can be achieved on Social Media 4.83

  • How to Create Social Media Identity 3.27

  • How to Build engagement 5.87

  • Attributing Returns to Social Media 7.28

  • How to Start Social Media Overview -

  • How to Acquire Reach on Social Media -

  • How to Attribute Returns to Social Media -

  • How to Build engagement -

  • How to Choose an Identity on Social Media -

  • How to Set Social Media Objectives -

  • What Returns to Expect from Social Media -

  • Which Social Media Channel are best suited -

Chapter 4 : Social Media Channels

  • Facebook Overview 4.07

  • Twitter Overview 6.28

  • Linkendln Profile 6.57

  • Pinterest Overview 8.42

  • Facebook Overview for Business -

  • Linkendln Profile -

  • Pinterest Overview -

  • Twitter Overview -

Reviews

Recommendations & reviews from previous Customers:

Pushpa Kumar

"The course material that I received for social media marketing was in one word - Basic . I could have got more information on the net if i had googled. I think it is not worth the money that I spent in getting a few ppts and the videos that happen to be the same as the ppt. I could have easily bought a good book on social media . I am extremely disappointed in the content. It has been a bad experience for me "

attended Social Media Marketing for Business on 30 Jun, 2014


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Recommendations & reviews from previous Customers:

Pushpa Kumar

"The course material that I received for social media marketing was in one word - Basic . I could have got more information on the net if i had googled. I think it is not worth the money that I spent in getting a few ppts and the videos that happen to be the same as the ppt. I could have easily bought a good book on social media . I am extremely disappointed in the content. It has been a bad experience for me "

attended Social Media Marketing for Business on 30 Jun, 2014


Content

4 Chapters

26 Video Lectures

26 Documents

Register

Have a Question? Enquire Now

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About the Trainer

Digital Vidya

Digital marketing Learning Place


Digital Vidya is one of the leading Digital Marketing Training Company in India and also the first organization to launch a series of social media marketing workshops. Since 2010, a large mass of professionals from some of the well-recognized organizations have participated in more than 145 social media workshops initialized by us in India, Singapore, Malaysia and Oman. We also believe in offering customized workshops for those corporations that are interested in leveraging Digital Marketing in order to scale up their business. This helps us in specifically meeting the requirements of our clients in an impeccable manner. One of the best things about our organization is that we offer trainings in three different styles adhering to the schedules of different people, which are live workshops, online training and self-study course materials. At Digital Vidya, we guarantee that our courses and training sessions will certainly accelerate your digital transformation and also digitally safe proof your company for the future.
Founded by serial entrepreneurs who hailed from IIT Delhi, Digital Vidya is the largest and most respected Digital Marketing training organization. However, there are many more whose names cannot be enumerated here, but their contribution has built a part of Digital Vidya. In order to achieve good understanding, we have established 4 principles that are courses adhere to, which are:
• All our courses are comprehensive
• They create clarity with neutrality
• They connect dots
• They are short, but conversant

Students Interested 0

Students Attending 2

100% Money Back
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Call at 080-46614806
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Lifetime Stats

Total Students 2

Course Id: 20085