"Social Media Certification Training (CSMMP)" is no longer available

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Course type: Online Self Paced Class

Course ID: 14997

Course type: Online Self Paced Class

0 Chapters

0 Video Lectures

Total Students 1

₹ 4,382

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Digital Vidya
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Batch 1

Date : 22 Aug, 18 - 29 Aug, 18

Timings : 01:04 AM-01:04 AM

Seats Left : 10000

Students Interested : 0

Students Attended : 0

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Digital Vidya

Digital marketing Learning Place

About Digital Vidya

Digital Vidya is one of the leading Digital Marketing Training Company in India and also the first organization to launch a series of social media marketing workshops. Since 2010, a large mass of professionals from some of the well-recognized organizations have participated in more than 145 social media workshops initialized by us in India, Singapore, Malaysia and Oman. We also believe in offering customized workshops for those corporations that are interested in leveraging Digital Marketing in order to scale up their business. This helps us in specifically meeting the requirements of our clients in an impeccable manner. One of the best things about our organization is that we offer trainings in three different styles adhering to the schedules of different people, which are live workshops, online training and self-study course materials. At Digital Vidya, we guarantee that our courses and training sessions will certainly accelerate your digital transformation and also digitally safe proof your company for the future.
Founded by serial entrepreneurs who hailed from IIT Delhi, Digital Vidya is the largest and most respected Digital Marketing training organization. However, there are many more whose names cannot be enumerated here, but their contribution has built a part of Digital Vidya. In order to achieve good understanding, we have established 4 principles that are courses adhere to, which are:
• All our courses are comprehensive
• They create clarity with neutrality
• They connect dots
• They are short, but conversant
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About the Course

A Social Media Marketing Certification (CSMMP) will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for budding digital marketing professionals to keep themselves updated about happenings and trends in social media marketing & a social media marketing certification is surely going to help them move forward in the right direction.

Topics Covered

Social Media Basics

Introduction to the course
What is Social Media?
Social Media is Big & Active
Online World is Getting More & More Social Lecture
Negative Impact Created by Unsatisfied Customers
Negative Impact Created by Naive Employees
Opportunity Loss by Not Being on Social Media

Case Studies on Social Media Usage

Brand Building through Social Media Lecture
Sales through Social Media Lecture
CRM through Social Media Lecture
Internal Communication using Social Media Lecture
Lead Generation through Social Media Lecture
Generating Traffic through Social Media Lecture
Fund Raising through Social Media
ORM Example – Apple Feedback on Mouthshut

Getting Started with Social Media

How to Start Using Social Media?
How to Select Social Media Channels?
How to Acquire Reach on Social Media?
What Returns to Expect from Social Media?
How to Set Social Media Objectives?
How to Choose an Identity on Social Media?
How to Build Engagement?
How to Attribute Returns to Social Media?

Social Media Channels Overview

Facebook Overview for Businesses
Twitter Overview Lecture
LinkedIn Overview Lecture
Pinterest Overview

Facebook Basics

Facebook Overview For Business
Challenges in Using Facebook for Business
Overview Facebook Ads
Overview: Facebook Events
Audience you can Target on Facebook
Why Use Facebook for Your Business?
Overview: Facebook Pages
Overview: Facebook Applications
Primary Business Objectives Served by Facebook

Facebook Pages

Like Vs Comment Vs Share
Content Creation is Harder than You Think Lecture
Importance of Conversations
Content Creation Guidelines
Handling Conversations On Admin Posts
Significance of “Talking about this”
What Type of Content Creates Engagement?
Page Positioning
Handling User Generated Posts
How To Ensure Relevance in Conversations
How the Facebook Page Posts are Distributed to Users
Different Ways to Source Content for Page Postings

Facebook Ads

Types of ads supported by Facebook
Whether to choose CPC or CPM and why?
Using Ad Targeting Options in Facebook Ads
Retargeting Ads on Facebook
How the Pay-per-Click Adverstiment Model Works
How to create an effective Ad copy?
Facebook Ads Budgeting

Facebook Application

What are Facebook Applications?
Going Viral With Facebook Applications
How Users Interact with Facebook Applications?
Facebook Applications Analytics

Facebook Marketing – Common Mistakes

Not Responding to Complaints
Targeting Irrelevant Audience
Short Term Page Positioning
Measuring ROI without Objective
Getting Page Banned for Policy Violation

LinkedIn

LinkedIn Profile
How to create Company Page on LinkedIn
How To Grow your Network On LinkedIn

Twitter

Brand promotion on twitter
Example-Creating Brand Followers on Twitter
Fake Accounts on Twitter
Getting people to engage with you on Twitter
How to create your Followers on Twitter
ORM Example-ICICI Bank
Twitter Basics Mention, Hashtag & DM

Industry Experts Opinion

Who should attend

How to be CSMMP™ certified professional?

Step 1: Register in the Exam on this page
Step 2: You will receive login details of online course material on your e-mail
Step 3: Once you have prepared yourself for the exam, you can contact us to book your exam date in the nearby center. Step 3 (for international candidates): Once you have prepared yourself for the exam, you can contact us to schedule the exam date. You can take the exam online from home/office on a desktop/laptop with Webcam access.
Step 4: Clear the exam with 50% marks to earn this Social Media certification.

Note: You would need 10-15 days to prepare yourself for the exam. Also, please make sure that you book your exam atleast 15 days in advance.

Pre-requisites

CSMMP™ Exam Details:

Duration: 60 minutes
No. of questions: 50
Maximum marks: 50, Passing marks: 25 (50%)
There is NO negative marking in this module.

Key Takeaways

Recognised by 1000+ Brands Created in partnership with VSkills – A Govt. of India Initiative
FREE Preparation Material with 84 video lessons with 100% course coverage (limited period only)
No Pre-requisite

Why career in Social Media?

Social Media professional can earn between Rs 15,000 – Rs 150,000/month
“Every marketing professional needs to have knowledge of Social Media irrespective of their job Profile”

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0 Chapters

0 Video Lectures

Total Students 1

₹ 4,382

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