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Workshop on Case Study Development

Online Instructor led Course

Platform: Email

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About the Course


Learn how to develop engaging case studies on various domains of marketing management. Each and every step involved in case study development and the international norms of writing cases will be discussed.

Topics Covered

What are case studies?
Why learning them to write and analyze is so important in today's world?
How to write a compelling case study?
How to develop relevant questions out of a case study?

Who should attend

Junior academicians, students, content developers in marketing and business strategy domain

Pre-requisites

General understanding of marketing environment and good gramatically correct English writing skills

What you need to bring

Eagerness and sincerity to learn

Key Takeaways

Groom yourself into an effective content developer of business case studies
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About the Trainer

KISHOLOY ROY picture

KISHOLOY ROY

MBA, Accredited Management Teacher in retail


12 years of professional experience that includes 6 years in the industry and the rest in teaching and research. Having a popular book on retail management and has several published works on retail management

Course Id: 25041