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Workshop on Case Study Development

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Course type: Online Instructor led Course

Platform: Email

Course ID: 25041

Course type: Online Instructor led Course

Platform: Email

KISHOLOY ROY picture
KISHOLOY ROY
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KISHOLOY ROY picture
KISHOLOY ROY

MBA, Accredited Management Teacher in retail

About KISHOLOY ROY

12 years of professional experience that includes 6 years in the industry and the rest in teaching and research. Having a popular book on retail management and has several published works on retail management
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About the Course

Learn how to develop engaging case studies on various domains of marketing management. Each and every step involved in case study development and the international norms of writing cases will be discussed.

Topics Covered

What are case studies?
Why learning them to write and analyze is so important in today's world?
How to write a compelling case study?
How to develop relevant questions out of a case study?

Who should attend

Junior academicians, students, content developers in marketing and business strategy domain

Pre-requisites

General understanding of marketing environment and good gramatically correct English writing skills

What you need to bring

Eagerness and sincerity to learn

Key Takeaways

Groom yourself into an effective content developer of business case studies

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