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Visual Merchandising in retail

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Course type: Online Instructor led Course

Platform: via email

Course ID: 3319

Course type: Online Instructor led Course

Platform: via email

₹ 1,500

KISHOLOY ROY picture
KISHOLOY ROY
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KISHOLOY ROY picture
KISHOLOY ROY

MBA, Accredited Management Teacher in retail

About KISHOLOY ROY

12 years of professional experience that includes 6 years in the industry and the rest in teaching and research. Having a popular book on retail management and has several published works on retail management
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About the Course

The mode of execution of this course will be through email where course materials, clarifications, questions and tests will be sent across by the trainer and this course will give a detailed idea about the importance of VM and how it contributes to the profitability of retail organizations. This course will be helpful to students of retail management and also those who wish to take retailing as a full time career option

Topics Covered

What is VM and its Significance?
VM and retail marketing mix
The various elements of VM
Pros and Cons of VM
VM and Consumer Behavior

Who should attend

Students of retail management
Students of MBA and BBA programs
Professionals wishing to take up retailing as full time career option

Pre-requisites

Basic knowledge about marketing and organized retailing

What you need to bring

Genuine intention to learn"

Key Takeaways

Holistic knowledge about one of the most important element of retail marketing mix

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₹ 1,500

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