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"SAP CRM Functional Online Training " is no longer available

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Course type: Online Instructor led Course

Platform: Goto Meeting

Course ID: 17046

Course type: Online Instructor led Course

Platform: Goto Meeting

Sekhar picture
No Reviews Yet

About the Course

What is SAP CRM Functional ?

CRM stands for Customer Relationship Management and is a set of methodologies and tools that helps to manage customer relationship in an organized way.
More than ever, in today’s challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it’s sales, service, or marketing.
Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term.

Topics Covered

Overview of the CRM Solution: SAP CRM
1. Introduction to:
Fundamentals and architecture of SAP CRM
SAP CRM Marketing
SAP CRM Service
Implementation & operation of SAP CRM

2.CRM Base Customization: CR 100
CRM basic data:
Account Management
Organizational model
Product master
Customizing settings for each object
CRM business transactions
Overview of generic functions in business transactions
Activity management
Customizing for these objects
Process control and determination
Partner determination
Overview of pricing in CRM
CRM billing
Basics concepts of CRM middleware
ntroduction to the CRM WebClient User Interface

3.CRM Marketing : CR 600
Overview of marketing management in SAP CRM
Marketing Plans and campaign management
Working with marketing projects
Preparation and Execution of campaigns
Segmenting business partners
Marketing attributes
Graphical Modeler
Creating profiles and target groups
Personalized mail forms
Creating personalized e-mails
Marketing Product Proposals
Lead Management and Surveys
Campaign automation
External List Management
Special Functions and Features in campaign management

4.CRM Sales: CR 300
Opportunity management and Pipeline Performance Management
Copying control
Quotation management
Order management
Special functions in quotation and order management
Pricing in SAP CRM Sales
Contract management
Rebate processing
Activity management in SAP CRM Sales
Visit planning
Territory management

5.CRM Service : CR 700
Maintenance of technical objects
Installed base management
Individual objects
Service contract processing
Service agreements
Service contracts
Service plans
Service order processing
Resource planning
Service confirmation
Service billing
ERP Integration
Complaints and returns processing
Complaints and returns
In-house repair processing
IT Service Management

Who should attend

Sales and Marketing Guys, Customer Service Domain Experience guys


Basic knowledge of SAP SD.

What you need to bring

Just need an internet connection.

Key Takeaways

Good understanding of SAP CRM Functional.

Date and Time

Not decided yet.

About the Trainer

Sekhar picture

Avg Rating





SAP ABAP Consultant

Mr.Sekhar has been working in SAP ABAP From last 7 yrs and he is Certified ABAP Consultant.. Specialized in SAP ABAP, Webdynpro, OOPs, Workflow Areas and has a track record of completing 250 batches till now from last 4 yrs with us.


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